As a business owner, are your Facebook fans seeing your posts? As someone who “liked” a business page, are their posts appearing in your news feeds? Maybe. Maybe not.
Recently, a very shocking piece of info began appearing at the bottom of status updates posted by business page admins – the number of people each post reached coupled with the percentage of their total “likes” it represented. So, basically that tells us that ALL the people who like a page aren’t seeing your posts, because Facebook didn’t publish in ALL their news feeds. What the heck! That’s not right!
Translation – most of your fans don’t receive your posts. Ever. Facebook only shares them with fans who have frequent interaction with your page – return often, post or comment on your page, etc. In other words, the minority.
Sure, Facebook offers business pages the opportunity to “promote” their pages but um, haven’t they already done that if they have a zillion “likes”. Why should they have to pay, I mean “promote” to post??? This “promote” option Facebook offers isn’t to advertise – that’s an entirely different ballgame. This is simply to reach the fans you already have – the ones who thought clicking “like” added you to their news feeds.
For some businesses that could mean $500. Per post. No thanks.
So how do we go back door on this and work a solution for business pages and fans of business pages alike?
For Fans: How to keep receiving posts from FB pages you’ve “Liked”
1. Find a page you’ve “liked.”
2. Hover you mouse over the “Liked” button. Which may or may not work.
3. Try clicking the “Liked” button. That also may or may not work.
4. After clicking “Liked,” try hovering over it again. This may or may not work.
5. Once you (finally) get a drop down menu, confirm “Show in News Feed” is selected.
In theory, this should put more posts from the page back in your news feed.
Hard to know, since the only way to test it is to keep visiting every page you’ve “liked” to compare their posts to your news feed. And who has time for that? Certainly not us, not you, not anybody we know.
Make sure you not only “like” The Savvy Socialista on Facebook, but check the Show in News Feed option as well. And do that for ALL the pages your like – or else you’re missing out!