Yes, blogging for business – not bobbing for apples. Blogging for business has become increasingly more important in today’s social media centric world. Have you been wondering how a blog can help your business? Are you trying to figure out how blog content can improve your sales?
What blogging is today
Blogging is essentially about teaching the people in your industry. It’s vitally important for you and your business to be better at teaching than anyone else. Think of it like this – you need to be the expert, the voice of reason, the place people turn to for the latest and greatest information.
The vast virtual world of social media is not in your control. What is in your control is what you put out on social media mediums. This is why you need to have your content on your own blog. Your blog helps you to communicate with your prospects and existing customers and the different ways you can use your content for your business.
How to use content marketing for your blog
The expression content marketing has exploded in popularity over the last 18 months and we think, within the next year or so, it’s going to become a more common marketing approach - and vital piece of any business plan. When used properly, content is the greatest sales tool in the world and how it can help to increase sales.
How to produce great content
You must understand the importance of talking to the reader in your own voice. It helps to deepen their trust in you and your business. Check out these useful tips to create great content:
- Speak in your own voice.
- Eliminate the marketing message from your content.
- Make your blog your education center to answer all of the questions your prospects and clients ask.
- Offer more articles for readers to look at examples.
- Add a call to action to help your readers learn more.
The secret to getting the results you want from the content you create is to embed social share triggers in key strategic locations within your content. The result is that you make it effortless for your readers to share your content. This is crucial to getting the most out of the content you create and growing your business.
This is the proverbial tip of the iceberg. Are you interested in learning more about blogging and how it can increase your business? Ask how we, at The Savvy Socialista, can help you today!