We are big believers in identifying and creating your total branding package. When you first decide to work with us, we’ll ask you to fill out a creative brief. It helps us gain a better understanding of your business goals and how we will design a branding package to enhance your business.
Simply put, your brand is your promise to your customer. It tells them who you are and what they can expect from your products and services.
The foundation of your brand is your logo. Your website, packaging and promotional materials–all of which should integrate your logo–are all part of your branding package because they communicate the brand.
Too often, people just want to focus on their logo. This is a mistake because a logo is just the beginning of your brand strategy. Without a consistent and strategic branding package, your customers will not get the perceived quality or emotional attachment.
For example, Nike associates its products with star athletes, hoping customers will transfer their emotional attachment from the athlete to the product. For Nike, it’s not just the shoe’s features that sell the shoe.
You can also take a look at our Pinterest page to see our Brand Boards to get a better idea of what we’ve done for our client’s branding packages. The font, the colors and images we use, all communicate each client’s brand.
We’ve found developing a brand board on Pinterest for your business helps you see the entire branding package so you can visualize how each piece works together.
Here’s a brand board we did for beautifully imperfect.
Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you answer the questions below:
- What is your company’s mission?
- What are the benefits and features of your products or services?
- What do your customers and prospects already think of your company?
- What qualities do you want them to associate with your company?
Defining your brand and your brand strategy can be complex. We’re here to help! Feel free to reach out to us so we can move your business forward with a solid branding package.