To gain the most attention from new customers online, you have to optimize your website for Google. A Magento eCommerce is one of the most search-engine friendly platforms, but it’s important to stay on top of three important SEO tenants: visibility, relevance and popularity.
Visibility is all about basic mechanics. You need to get your site seen and indexed. Essentially this means making sure your Magento eCommerce site is written to pick up search engine algorithms.
Many e-commerce websites cannot be read because their products and descriptions are hidden deep inside databases. Magento eCommerce websites are well built for being read:
– the URLs are flat (i.e. succinct, no unusual characters)
– the pages are made of well structured HTML
– clients have detailed control over SEO assets such as Page Titles are meta data
– Google sitemaps are automatically generated
Relevance requires all the elements of your site point in the same direction. For example, if all your pages talk about “power tools” all over the place, then Google will regard your site as relevant to power tools.
The most difficult part about identifying relevance with your site is choose the right keywords. You are first tasked with ensuring you are choosing words your customers will use to search your business.
You also need to make sure you choose keywords that match your overall brand strategy. We suggest the use of the Google Adwords estimation tool to quantify demand and saturation.
This is the most difficult part of the SEO battle for your Magento eCommerce site. Google will measure how often people are visiting your site, staying on your site and sharing your content.
Don’t fall for old school SEO thought processes – like link building – to increase your popularity online. It might help you gain a little ground, but ultimately, it will not work and your website will likely be penalized for those techniques.