As you expand your business, it may make sense to consider updating your current site to a multilingual website. If you’re growing your business internationally, it’s the easiest way to connect with those customers.
The online world offers unlimited avenues that businesses can tap to rake in profits. The world’s fastest growing marketplace is on the internet.
For any business that wants to gain a competitive edge over its rivals, owning a multi-language website is of prime significance. It assures one of an expanding customer base and an increase in sales volumes, while building a brand’s credibility among its target customers.
A multi-language website is the need-of-the-hour for any online entity, if it wants to leverage globalization and its benefits.
Here are a few reasons why it pays to update to a multilingual website:
- An increasing number of internet users who speak different languages
English used to be the only language used on the internet. However, with brands targeting customers across the globe, this is changing. In fact, more than 75% of all internet activity occurs outside America.
- Cost-effective marketing strategy
Build your brand awareness through a multi-language website. People welcome any new product or service for which they can find information in their preferred language.
- Search engines
In many countries, popular internet search engines, like Google, are not the ones used. Home grown search engines, which are based on local languages, are used in many countries. To tap the markets in these countries, translating your website into their local language is the key.
While the notion of moving businesses to a multilingual website is still in its early stages, more businesses are translating their websites into different languages.
Take a good look at your client base and track your website hits. You may be surprised to find out who’s visiting your site!
Tell us … have you updated to a multilingual website?