November 24th, 2014

A very important piece of real estate is being overlooked on your blog. Your about page is the place new visitors flock to every day to see if what you have to say is worth their time.

Other than your homepage, which is usually the first place most first-time visitors drop by, your about page is the most important, and often the most viewed page on your website.

Check out all of the info about our company and founder on our about page!

about page

Here’s why:

  • Nobody reads something from a writer they don’t trust.
  • People want to connect with other people – especially on social media.
  • Sometimes it’s hard to tell what your blog is actually about, even after reading a few articles.

A good about page will immediately build trust with a first-time visitor, make readers feel more connected to the person behind the blog, and give them an idea of what to expect in the future.

Three Keys To An Awesome About Page

  1. A welcome. This could be as simple as a headline that says, “Welcome to my blog!” followed by a brief bio on who you are and what you do. Write your about page in the first-person – it’s more personable that way.
  2. A promise. This is where you tell the reader what it is you do, why you do it, and how often. What are people going to find when they come to your blog? New product updates twice a week? A monthly promotion? Deals and discounts every Wednesday? Create a schedule and stick to it! Delivering what you promises is essential to building an audience.
  3. An invitation. Simply ask people to follow your journey, to read a few articles, or maybe even to subscribe to your blog. This is also a great way to get more email subscribers!

How To Improve Your About Page

  1. Review your about page. If it’s less than a few hundred words, you might want to beef up the content. Make sure you have a welcome, a promise, and an invitation.
  2. Tell a great story. In addition to the three keys, make sure you bio section is amazing, the kind of thing that could be turned into a movie. Focus on your struggles, on the areas in your life where you saw some kind of extraordinary breakthrough (you may have to dig, but we all have those stories).
  3. Ask people to read and share. This is the test to see if what you’ve written is any good. If you share your about page and people don’t respond by telling others about you, then you haven’t it the nail on the proverbial head yet.

Do you have an example of a powerful about page you want to share with us? We’d love to see it!

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