Words sell. People are flooded with words and phrases daily , but how do you write attention grabbing copy to convert customers into buyers?
It’s important to think carefully about the words you choose. The difference between “joining” and “signing up” is the difference between fellowship and enlisting. A word changes the meaning, the mood, and the motivation.
A quick Google search can reveal pages of results for persuasive and powerful words. There’s no trouble finding them; there’s sometimes trouble applying them.
A few of the most popular words and phrases to convert customers
The 5 most persuasive words in the English language
You’ve seen these words countless times before—and for good reason. Research shows they work. Gregory Ciotti wrote about these five in a post for Copyblogger, showing exactly how each is vital for persuasive speech and copy. For instance, immediate words like “instantly” trigger mid-brain activity and feed our zest for quick gratification.
Using this attention grabbing copy is most effective in: calls-to-action, headlines, email subject lines, headings, opening sentences and paragraphs.
Its important to keep track of your website, e-mail and social media analytics to see which which words get your customers to convert. Take note of attention grabbing words and phrases. Keep in mind why a headline stands out more than another. Notice which words grab you in a bullet list of benefits.
As you find new words, you can build a list in Evernote or another note-taking app; then be sure to reference them when you’re in a pinch and looking for a powerful addition to your headline, copy, or post.
What attention grabbing copy listed above has worked for you? Which ones from the list here might you be interested to try? We’d love to hear your thoughts!