It’s that time of year again! After Black Friday is over and everyone has shopped Small Biz Saturday it is Cyber Monday! People sit at their desks and peruse website after website looking for great deals to snatch up. Well, have I got a great deal for you! The Savvy Socialista Cyber Monday Giveaway! That’s right! I’m giving away over $1300 in goodies from some of my very favorite online…
With the addition of photo sharing programs like Pinterest and Instagram to the social media revolution, business owners can no longer afford to ignore the benefits of jumping on this bandwagon. Today we are going to talk about how to use Pinterest for business and to attract more customers. According to a recent survey conducted by PriceGrabber.com, 21 percent of the people who were surveyed and had accounts on Pinterest claimed…
Thanks to a program called EdgeRank, Facebook is deciding for you what comes through on your newsfeed on a regular basis to save you from being bombarded with too many posts from all your different “likes”. Unfortunately, as a business owner, this means the algorithm program determines which Facebook fans get to see your business posts based on those who “like” or comment on them. If your fans don’t take…
A strong logo is essential for brand identity. When consumers see your logo do they know who you are? Are they connecting with it? Will they remember it? When it comes to design, things don’t have to be complicated in order to be effective. Although, it can be tempting to over design and try to work in lots of detail, it’s not always the best way. This is especially…
What do you remember about your first camera? Was it a simple point and shoot variety? Did it use actual film – before the digital age took over? My guess is yes – so the fancy, highly technically advanced cameras of today could be slightly overwhelming for the average lay person. Like you and me! Because documenting memories with photography is more common than it’s ever been, there tends…
You know all about Pinterest and what a great resource it is for…well, everything. And let’s not even talk about how addicting it is! Let’s look into it a bit further… Pinterest is essentially a visual bookmarking tool. There are a number of sites and platforms that serve as social bookmarking tools: Delicious is probably the best known one; StumbleUpon, Reddit and Digg are variations on the concept of the merging of…
Picture this…it’s October 30th, Halloween is tomorrow, you have a party to attend, and have absolutely NO idea what you’re going to do for a costume. Or, it’s the morning of October 31st and you JUST NOW were invited to a fabulous Halloween party by that mom at the soccer field you’ve always wanted to befriend. What in the world are you going to do!?!?!? No need to panic,…
It’s no secret that Facebook is constantly changing up the rules on users – whether we’re using Facebook for personal or business purposes. Sometimes it just makes you want to scream, right!? But not every change is necessarily a bad thing… Users – any user, including non-fans – can post on fan page walls and like-comment-share fan page content. So basically, a Facebook user doesn’t have to “like” your…
Let’s face it…there’s nothing fun about sticking to a strict budget. But there are easy money-saving tricks you can use to cut back here and there that won’t feel like a massive drag. Financial whiz Zac Bissonnette, author of the new book, How to be Richer, Smarter, and Better-Looking Than Your Parents, has some easy breezy tips: Rethink Your Cell Plan - Most people don’t have the right plan. You…
So, you have a website and you have a blog – now you want to focus on driving more traffic. It’ll be a team effort, but certainly one that’s doable. Make a company-wide commitment to “content marketing” thru your blog. You will see an increase in organic search traffic which will translate to more and better leads, and sales. Not only will sales volume increase, but there’s potential…