Battling Facebook’s Latest Algorithm Update

facebook's latest algorithm update

Facebook admins need to take note about Facebook’s latest algorithm update. In April, Facebook announced they were making changes to help people see more relevant content. Here are three important tips to help you battle Facebook’s latest algorithm update. 1. Share Your Videos Natively Sharing your videos natively simply means uploading them on Facebook. Don’t upload it to your YouTube channel and then share the link. Facebook wants your video to…

Read more ›

Social Shopping: Pinterest and Instagram

social shopping

Pinterest and Instagram are soon going to make social shopping a reality. The two networks are both working on ways to make the online shopping experience easier on consumers while on their sites. The changes should also make it easy for community managers and advertisers to show a return on investment. Social Shopping on Pinterest Pinterest announced Buyable Pins are coming to their site. At launch, Pinterest will feature brands like Macy’s, Neiman Marcus,…

Read more ›

How To Increase Revenue With Your Ecommerce Site

ecommerce site

Running an ecommerce site is a full time job (likely a job in addition to your other job or brick and mortar store), so it can be difficult to figure out how to increase your revenue without increasing the cost of your products. If you’re struggling to figure out some additional ways to increase revenue, we’ve come up with 15 strategies to help assist you with your ecommerce site. Increase Revenue on…

Read more ›

Why People Leave Your Website

leave your website

You’ve checked your web analytics and it seems many people are visiting your website, but few are converting into sales. You’ve got the traffic, but can’t figure out why people leave your website? You’ve written some compelling copy for your website, your product images are polished and your overall site design is professional, but you still aren’t sure what’s turning people away? Capturing conversions online takes a truly special combination of factors….

Read more ›

Create and Launch a Marketing Campaign Quickly

October 27th, 2015
marketing campaign quickly

If you’re suddenly in a situation where you need to launch a marketing campaign quickly – maybe a situation arose requiring a quick-turnaround – we’ve created a 4 step approach to help you. Step 1: Assess and Create Content What kind of campaign are you trying to create? Are you selling a new product? Are you launching a sale? Are you trying to drive more traffic to your site? Once you…

Read more ›

Logo Redesigns of 2015

Logo Redesign The Savvy Socialista

A logo redesign can be a risky undertaking. When The New York Times removed the period from its logo in 1967, many were outraged at the change, which was supposed to save the paper on ink costs. The deletion was so surprising to readers that it may have even resulted in losing 1,000 subscribers. Yet each year, brands make the decision to refresh or go through a complete overhaul of their most visible asset. We’re…

Read more ›

Content Creation Myths

October 20th, 2015
content creation myths

It seems as if content creation myths keep growing. The more evolved Google’s algorithm becomes, the more important it is to create the best user experience possible within your site as well as your content. Since Google is constantly changing, and there’s not really a definitive guide on what works, a lot of myths get repeated as ways to rank your site’s content. These content creation myths (which may have…

Read more ›

Understanding The New Tumblr Tools, Interface


Tumblr recently released a new user interface for content creation. Tumblr is a microblogging service that allows users to post multimedia and other content to a short-form blog. The new set of tools makes writing and adding media on Tumblr more dynamic than before. You can, for instance, add an image or video anywhere simply by clicking the ⊕ symbol that appears when you stat a new line of text. The update is also…

Read more ›

How To Craft The Perfect Tweet

the perfect tweet

You only have 140 characters, so it’s important to learn how to craft the perfect tweet. You have to maximize the short space. The two most important pieces of the tweet are readability and ability to retweet. Elements of The Perfect Tweet 1. Keep It Shorter You may think it’s impossible to stay under 140 characters, but shorter tweets (about 120 characters) are easier to read and better for retweeting….

Read more ›

Tips for Better Facebook Management

facebook management

Many of our clients tell us they struggle with Facebook management. Facebook has 1 billion members making it the biggest audience on social media. Effectively managing your Facebook Page a juggling act. You need to share the right content, engage with fans and track trends. You don’t want your social media efforts wasted – especially when the site is so important! Here’s a list of tips for better Facebook management. Facebook…

Read more ›