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Content Creation Myths

October 20th, 2015
content creation myths

It seems as if content creation myths keep growing. The more evolved Google’s algorithm becomes, the more important it is to create the best user experience possible within your site as well as your content. Since Google is constantly changing, and there’s not really a definitive guide on what works, a lot of myths get repeated as ways to rank your site’s content. These content creation myths (which may have…

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Understanding The New Tumblr Tools, Interface

tumblr

Tumblr recently released a new user interface for content creation. Tumblr is a microblogging service that allows users to post multimedia and other content to a short-form blog. The new set of tools makes writing and adding media on Tumblr more dynamic than before. You can, for instance, add an image or video anywhere simply by clicking the ⊕ symbol that appears when you stat a new line of text. The update is also…

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How To Craft The Perfect Tweet

the perfect tweet

You only have 140 characters, so it’s important to learn how to craft the perfect tweet. You have to maximize the short space. The two most important pieces of the tweet are readability and ability to retweet. Elements of The Perfect Tweet 1. Keep It Shorter You may think it’s impossible to stay under 140 characters, but shorter tweets (about 120 characters) are easier to read and better for retweeting….

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Tips for Better Facebook Management

facebook management

Many of our clients tell us they struggle with Facebook management. Facebook has 1 billion members making it the biggest audience on social media. Effectively managing your Facebook Page a juggling act. You need to share the right content, engage with fans and track trends. You don’t want your social media efforts wasted – especially when the site is so important! Here’s a list of tips for better Facebook management. Facebook…

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Turn WordPress Links Into Buttons

wordpress links

Savvy small business owners know a great website is an important step in building customer trust and loyalty; however, making functionality adjustments without being an HTML designer can be difficult. But if you’re on WordPress, you can turn your WordPress links into buttons fairly easily! Many of our clients use WordPress to design their site. It’s a great option for driving SEO and it’s easy to maintain. In order to turn…

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How To Choose A Typeface

typeface

Selecting an appropriate typeface or family for text usage is a key aspect of a design project. The best starting point is to confirm the requirements of your client and the needs of the audience. Making the time to explore appropriate font options – whether it takes a few minutes or most of a day – is a smart investment. It will pave the way for an effective design solution…

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Is Your Social Media Presence Killing Your Brand?

September 24th, 2015
social media presence

A social media presence has great potential for businesses looking to increase their reach, traffic and leads. But when it’s not used properly, it can actually damage your brand’s reputation. Here are a few ways your social media presence can be killing your brand: 1. Inexperienced or Unsupervised Social Media Managers Your social media managers are the face of your company online. With social media now driving almost a third…

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Why You Shouldn’t Use A Web Design Template

web design template

Small business owners with small budgets often are lured into using a web design template instead of hiring a designer for their site. But using a template might cause more problems than it ends up being worth. Two Critical Web Design Template Implications 1. SEO Implications A lot of web design templates have a lot of extra bells and whistles included for you just in case you need them. You probably won’t…

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How To Curate Better Content

September 17th, 2015
better content

People are reading more content online than ever and that means you need to keep giving them better content to keep sending them back to your site.  Your readers don’t want to be sold – they want to be inspired, educated or entertained. The best content is useful, empathetic, and inspired. To get that content you need to ask questions! How To Curate Better Content What Are Your Customers Goals? Knowing…

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