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5 Principals for Effective Email Subject Lines

November 25th, 2015
email subject lines

Email subject lines are the first thing someone sees when your email arrives in their inbox. If you think about it, it’s quite similar to the first time you meet someone new. Are you smiling? Did you shake their hand? What are you wearing? Did you make them feel comfortable and welcomed? All of these things happen in a split second and that first impression can easily become a lasting…

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How To Create An Effective Call To Action

November 24th, 2015
effective call to action

When someone lands on your website, it’s important to guide your visitors through the buying journey using an effective call to action (CTA). In order to create an opportunity for your visitor to dig deeper, you need to make an impact. Here are a few examples of companies with effective call to action plans. 1. Evernote Want to remember everything? Sign up for Evernote. Immediately you understand the message the moment you land…

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How To Utilize Snapchat Marketing

snapchat marketing

By now you may have probably heard about Snapchat and heard companies are starting to get on board with Snapchat marketing, but aren’t sure if it’s right for your business. Snapchat is a video messaging application. Users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients. These sent photographs and videos are known as “Snaps”. Users set a time limit for how long…

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Common Myths About Logo Design

logo design - the savvy socialista3

No other design format more misunderstood and mystified than logo design. It seems everyone has a theory about what makes or breaks a good logo, but none of them seem to be working. Here are top logo design myths to be aware of, and to avoid at all cost: 1. A Logo Has To Tell Your Brand’s Whole Story A logo is not a storytelling device — it’s a form…

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How To Utilize User Generated Content

user generated content

Launching a user generated content campaign can be one of the most effective ways to build your brand. User generated content is a unique opportunity to have new content to share with your customers submitted by your customers! It allows them to have a voice and share their views. According to Bazaar Voice, 64% of millennials and 53% of baby boomers want more options to share their opinions about brands, while…

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Battling Facebook’s Latest Algorithm Update

facebook's latest algorithm update

Facebook admins need to take note about Facebook’s latest algorithm update. In April, Facebook announced they were making changes to help people see more relevant content. Here are three important tips to help you battle Facebook’s latest algorithm update. 1. Share Your Videos Natively Sharing your videos natively simply means uploading them on Facebook. Don’t upload it to your YouTube channel and then share the link. Facebook wants your video to…

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Social Shopping: Pinterest and Instagram

social shopping

Pinterest and Instagram are soon going to make social shopping a reality. The two networks are both working on ways to make the online shopping experience easier on consumers while on their sites. The changes should also make it easy for community managers and advertisers to show a return on investment. Social Shopping on Pinterest Pinterest announced Buyable Pins are coming to their site. At launch, Pinterest will feature brands like Macy’s, Neiman Marcus,…

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How To Increase Revenue With Your Ecommerce Site

ecommerce site

Running an ecommerce site is a full time job (likely a job in addition to your other job or brick and mortar store), so it can be difficult to figure out how to increase your revenue without increasing the cost of your products. If you’re struggling to figure out some additional ways to increase revenue, we’ve come up with 15 strategies to help assist you with your ecommerce site. Increase Revenue on…

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Why People Leave Your Website

leave your website

You’ve checked your web analytics and it seems many people are visiting your website, but few are converting into sales. You’ve got the traffic, but can’t figure out why people leave your website? You’ve written some compelling copy for your website, your product images are polished and your overall site design is professional, but you still aren’t sure what’s turning people away? Capturing conversions online takes a truly special combination of factors….

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Create and Launch a Marketing Campaign Quickly

October 27th, 2015
marketing campaign quickly

If you’re suddenly in a situation where you need to launch a marketing campaign quickly – maybe a situation arose requiring a quick-turnaround – we’ve created a 4 step approach to help you. Step 1: Assess and Create Content What kind of campaign are you trying to create? Are you selling a new product? Are you launching a sale? Are you trying to drive more traffic to your site? Once you…

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