The Savvy Socialista

Starting a Website? Keep This In Mind

Cher — Mon, 06 May 2013 14:26:48 +0000

When you are launching a new business or refreshing the look of one you already have, it’s easy to fall into one of two camps when you start a website design. One is you get overwhelmed by the thought of what to do and how to do it so you procrastinate and it never gets done. The other extreme is you don’t put a lot of thought into it and...

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Maximizing Your Pinterest Business Page

Cher — Fri, 03 May 2013 02:13:12 +0000

Pinterest is continuing to gather speed in the business social media race and smart marketers are using this visual platform to its fullest extent. If you are a small business owner and have already set up a Pinterest business page, good for you! If you haven’t yet, it is not too late to start profiting from the popular act of pinning images onto virtual boards! Pinterest has definitely earned the...

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Ways to add Great Visuals to your Social Media

Cher — Mon, 29 Apr 2013 19:05:27 +0000

Regardless of the social media platforms you use as a small business, it’s important to know that visuals are where it’s at these days! But to get the most out of your tweet, post or pin, you need to make sure that your visual or visuals pack a punch and give you the most from the time you invest reinforcing your branding on social media. Check out this visual explanation...

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Mom Blogger Builds Massive Following on Social Media

Cher — Fri, 26 Apr 2013 00:00:22 +0000

Today’s blog post is meant to inspire those of you starting out in your businesses or perhaps stalled in your businesses and thinking the big brands or larger companies are the only ones getting all the followers on social media. We found out through Social Media Examiner.com about a work-at-home mom who has capitalized on social media and the number of her followers is quite amazing. Read on to find out...

More Reasons to Blog for your Business

Cher — Tue, 23 Apr 2013 23:48:19 +0000

Okay, I know we covered the topic of reasons to blog for your business earlier in the year but we believe so much in the power of this communication tool that we thought it would be worth another blog post to give you even more reasons to consider doing one to get more followers of your brand this year! If you haven’t started a business blog yet, now is the...

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Podcasts are one of the hot trends in Social Media Marketing

Cher — Wed, 17 Apr 2013 18:52:18 +0000

The social media revolution for business is here to stay so you need to know all there is to know about social media marketing. This is especially evident when there is a major conference held for just digital social media marketing specialists talking about using social media for marketing. I’m talking about the Social Media Marketing World 2013 Conference that was held recently in San Diego, CA with more than 1000...

How to Boost SEO for Local Businesses

Cher — Mon, 08 Apr 2013 21:34:55 +0000

For today’s social media news, we wanted to blog about SEO for your small business marketing. I have some good news and some not-so-good news to share. Most of you are probably aware of the latter. When it comes to the search engine optimization or SEO, the big brands usually dominate that valuable piece of real estate known as the FIRST PAGE of the search engine results. However, according to a recent...

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Personal Branding through Social Media

Cher — Thu, 04 Apr 2013 23:53:38 +0000

If you are a small business owner and think branding in social media stops at your company name and logo, you are coming up short. We believe it is equally important to build your personal branding along with your business because in the end, companies come and go but there is only one of you! So this blog post is dedicated to inspiring you to think about your unique qualities...

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Systemize Your Social Media Tasks To Save Time

Cher — Tue, 02 Apr 2013 22:47:04 +0000

So many social media posts, so little time! Now that many of you have accepted social media as part of your business marketing mix to get more followers who hopefully will turn into buyers of your product or service, where does one find the time to add these new tasks to an already full plate? Well, we thought we’d share with our readers some tips on how you can be more efficient in...

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Tips on Making Sure Your Facebook Content Gets Seen

Cher — Thu, 28 Mar 2013 22:29:14 +0000

Whether it’s a company blog post, article on your website or other content marketing piece, publicizing it on social media, particularly Facebook, is important for maximum leverage and visibility. But to make sure your Facebook fans are getting to see your company’s Facebook content, read on. As we discussed in an earlier business blog post, each Facebook user has a news feed that is based on their network and their pattern of activity....