Whether it’s a company blog post, article on your website or other content marketing piece, publicizing it on social media, particularly Facebook, is important for maximum leverage and visibility. But to make sure your Facebook fans are getting to see your company’s Facebook content, read on. As we discussed in an earlier business blog post, each Facebook user has a news feed that is based on their network and their pattern of activity….
By now, most of you know that setting up a Facebook page for business should be included as part of your marketing mix. But are you maximizing it to its full potential? In order for that to happen, one thing you need to do, if at all possible, is to run Facebook Contests. Not only does it help drive more traffic to your Facebook page but helps you to get more LIKES….
Thanks to a program called EdgeRank, Facebook is deciding for you what comes through on your newsfeed on a regular basis to save you from being bombarded with too many posts from all your different “likes”. Unfortunately, as a business owner, this means the algorithm program determines which Facebook fans get to see your business posts based on those who “like” or comment on them. If your fans don’t take…
It’s no secret that Facebook is constantly changing up the rules on users – whether we’re using Facebook for personal or business purposes. Sometimes it just makes you want to scream, right!? But not every change is necessarily a bad thing… Users – any user, including non-fans – can post on fan page walls and like-comment-share fan page content. So basically, a Facebook user doesn’t have to “like” your…
The Fall 2012 New York Fashion Week shows were jam-packed with trend after trend. Here are some sure-fire tips on how to wear them without entering the dreaded and dangerous DON’T zone. We all know it’s a tricky line to toe… DO dress up your cozy knits On the runways, cozy sweaters were given a glam update when paired with dazzling skirts and silky printed pants. DON’T be shy! Mix…
It’s 50/50 – let’s meet halfway – find some middle ground… The cliches and figures of speech are endless, but they basically mean the same thing. It’s not all about you! I like this metaphor – just because you show up to a party doesn’t mean anyone necessarily HAS to interact with you. Social media works similarly in that you can build a nice looking Facebook or Twitter profile…
Have you been wondering if the rapidly growing Instagram photo sharing community could somehow benefit your business? How can it be an integral part of your social media strategy? Where does it fit into the big picture (no pun intended)? Long before its acquisition by Facebook and the release of an Android version, Instagram was THE smartphone photo sharing tool of choice for millions. And it’s only growing more…
Here at The Savvy Socialista, when we find something truly fantastic and fall in love we want to shout it from the rooftops! Well, this has happened with Invite Cottage…papers & gifts. Their products are simply darling and we adore all of them! Invite Cottage specializes in monogrammed gifts, bags, totes, jewelry, clothing, stationery, and so much more. They’ve been in business since 1991 when they were a traditional…
As a business owner, are your Facebook fans seeing your posts? As someone who “liked” a business page, are their posts appearing in your news feeds? Maybe. Maybe not. Recently, a very shocking piece of info began appearing at the bottom of status updates posted by business page admins – the number of people each post reached coupled with the percentage of their total “likes” it represented. So, basically that…
Who doesn’t love FUN, GIRLY, and FREE SOCIAL MEDIA ICONS? So why not combine all three? Check out these darling social media icons for your blog, website, or to use wherever you like. The colors are so perfect for summer – bright, lively, and energetic. And they’re showing…