Simple Logo Design

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A strong logo is essential for brand identity.  When consumers see your logo do they know who you are? Are they connecting with it?  Will they remember it?   When it comes to design, things don’t have to be complicated in order to be effective. Although, it can be tempting to over design and try to work in lots of detail, it’s not always the best way.  This is especially…

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Pinterest Perspective

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You know all about Pinterest and what a great resource it is for…well, everything.  And let’s not even talk about how addicting it is!  Let’s look into it a bit further… Pinterest is essentially a visual bookmarking tool.  There are a number of sites and platforms that serve as social bookmarking tools: Delicious is probably the best known one; StumbleUpon, Reddit and Digg are variations on the concept of the merging of…

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Blogging Tips to Increase Site Traffic

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So, you have a website and you have a blog – now you want to focus on driving more traffic.  It’ll be a team effort, but certainly one that’s doable.     Make a company-wide commitment to “content marketing” thru your blog.  You will see an increase in organic search traffic which will translate to more and better leads, and sales.  Not only will sales volume increase, but there’s potential…

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Meet them in the middle

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It’s 50/50 – let’s meet halfway – find some middle ground…    The cliches and figures of speech are endless, but they basically mean the same thing.  It’s not all about you!  I like this metaphor – just because you show up to a party doesn’t mean anyone necessarily HAS to interact with you.  Social media works similarly in that you can build a nice looking Facebook or Twitter profile…

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Instagram – what’s all the fuss about?

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Have you been wondering if the rapidly growing Instagram photo sharing community could somehow benefit your business?  How can it be an integral part of your social media strategy?  Where does it fit into the big picture (no pun intended)?    Long before its acquisition by Facebook and the release of an Android version, Instagram was THE smartphone photo sharing tool of choice for millions.  And it’s only growing more…

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New addition to Team Savvy + a Giveaway

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Meet our newest designing diva, Amanda. She’s a dabbler in many things and brings a variety of experience to The Savvy Socialista team. From an intern at VH1 to meticulously planning her own wedding (including designing her dress!), Amanda’s talents have touched everything from advertising and marketing to signage, environmental graphics, graphic design and branding. But, when she’s not drawing pictures on the monitor, Amanda is usually wielding a needle…

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Introducing our newest Savvy team member!

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Meet our newest addition…our Director of Marketing, a Marketing “Marvel”, if you will.  Elisa joins Team Savvy bringing an East coast flair, a no-nonsense attitude, and tons of energy.  She comes to us with 10 years of marketing experience, and over three decades worth of FUN! Elisa loves all things girly – accessories, fashion, shoes, decor…yet also is a huge sports fan!  In fact, prior to starting her career in…

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