Have you been wondering if the rapidly growing Instagram photo sharing community could somehow benefit your business? How can it be an integral part of your social media strategy? Where does it fit into the big picture (no pun intended)?
Long before its acquisition by Facebook and the release of an Android version, Instagram was THE smartphone photo sharing tool of choice for millions. And it’s only growing more and more each and every day.
What Is Instagram?
Like most social networks, users can accrue followers who will see their photos. The use of hashtags is encouraged as a method of photo discovery. Within the last year or so, photo sharing has become an increasingly popular method of social sharing – among all demographics. Facebook has made photos a bigger part of their experience, Pinterest has exploded in large part because of their simple photo-based interface, and brands are seeing increased engagement from sharing visual updates online.
Great – but what does all this mean to you and your business? Quite simply, it represents a great opportunity for businesses to participate in this thriving community. Instagram is an unusual program. Part community, part camera and part content resource for your other communities. Some say it’s also less of a commitment than opening a branded Facebook page or starting a blog – both of which The Savvy Socialista can help you with, of course. You can easily open an Instagram account, take a few pictures and see where the adventure takes you.
For a lot of brands, the results may be surprisingly strong.
What do you think? Are you using Instagram? What tips do you have to share?