Creating an effective Facebook Cover Image will help with your marketing efforts so don’t skimp on this important task.
If you recently set up a Facebook page for business and created a Facebook Cover Image, how do you feel about it? If it isn’t as fabulous as you would like it to be, you should enjoy this blog post.
*Haven’t set up a Facebook Page for your business? Don’t worry! You can read how to do this here.
Five tips to ensure you have an effective Facebook Cover Image
Show off your products. Use your Facebook Cover Image to show off your latest products or creations. For example, if you have a company that sells gift items, be sure to showcase some of your best sellers that people are loving. Below is an example of a company that did just that, Invite Cottage.
Tell the story behind your products or service. You can use your Facebook Cover Image to give people a better idea of who you are. For example, if you run a social media business share the different platforms you work with. You could include main points to ensure people understand exactly what you do in order to help with your marketing efforts.
Make a collage. Instead of limiting yourself to one or two photos, how about a collage of photos or words displaying what services or products you offer. Check out the photo below of what Marigolds & Marmalade did to publicize their darling clothing .
Show why you are unique. If there is something special about your product or service that you know no one else is doing, don’t be afraid to showcase it. Lifestyle by The Duchess is creating beautiful, handmade soap dispensers and trinket boxes. She showcased one gorgeous image of her merchandise.
Picture of your storefront or building. If you have an interesting storefront or something about your building that could capture people’s interest, try using that on your cover. One local grill grabbed a camera and took a picture of their signage on the outside of their building–love that!
Recently Constant Contact wrote a great article with tips on successful Facebook Cover Images, click here to read the article in its entirety. For an article on award-winning Facebook covers in 2012, click here.
Call The Savvy Socialista for Assistance
Are you looking at your Facebook Cover Image or branding on other social media platforms and thinking it’s just not working? Remember that The Savvy Socialista has a great team of people who would love to help you create an eye-catching Facebook Cover Image and more. We think our Facebook page is rather fabulous too, *wink, wink*, so click here to give it a look and while you are there, if you like what you see, be sure to LIKE us before you leave.