Great logo designs help build great companies so check out our logo gallery below of four famous logos and the history of how they came to be.

If you are in the market for creating a brand new logo or refreshing an existing one, we have a little inspiration for you from a logo gallery below of four of today’s top brands. Check out the following stories behind these popular logos as reported in a recent blog from

The Nike logo was actually created not by a Photo from

design professional but a student from Portland State. Carolyn Davidson received $35 for that enduring logo design but later received stock now worth nearly $650k. Nike CEO’s first impression of the logo wasn’t that glowing. He said he didn’t really like it but maybe it would grow on him—I’m sure he really loves it now!

Coca Cola’s brand wasn’t created in the last two centuries—it was actually created in the 19th century by Frank Mason Robinson, a bookkeeper of inventor Dr. John Pemberton, who came up with the soft drink recipe. Frank came up with the name and script in 1885, which was known as Spencerian script—a popular font used in mid-century times for formal handwriting

Apple’s founder the late Steve Jobs was presented with two versions of the rainbow apple logo (one with a bite out of it and one without) from Rob Janoff, the art director of Regis McKenna ad agency at the time. The only direction he received was to not make the logo “cute”. Steve chose the one with the bite in it since it had more character.

Photo from

The last one, FedEx, was created by the famous brand agency Landor Associates and they chose this one out of 200 other design potentials. The CEO liked the final version and immediately noticed the subtle arrow in the logo—can you see it in there? Yes, we had to look at it several times too before we saw it as well! We looked around and found this version that highlights the arrow for you to see it easily.

So when it comes time to sit down and sketch ideas for your unique logo, heed this advice from the man involved in developing that famous FedEx logo, Lindon Leader. He says to sketch freely in the beginning and include everything in it. Then slowly begin to remove things and let simplicity and clarity be your final goal. Understatement is much more effective and much more elegant in the end he said.

For help with your logo, we at The Savvy Socialista would love to help! Check out the logo gallery in our portfolio section of our website and for more information, you can read an earlier blog we did on designing a simple logo with impact.



One Comments

Leave a Reply

Your email address will not be published. Required fields are marked *