Pinterest is now the third most popular social media networking site. With more than 70 million active users and climbing, it’s a social network you can’t afford to ignore. According to social login provider Gigya’s latest numbers, Pinterest drives online sales by grabbing 41% of eCommerce traffic. Compare that to Facebook at 37%.

Since Pinterest is centered around the social discovery of objects (as opposed to friends and family), it makes sense Pinterest would eventually have the upper hand, but it’s an accomplishment for any platform to sneak up on Facebook’s number-one-in-everything status.

How Pinterest Drives Online Sales The Savvy Socialista

Here is how Pinterest plays a role in eCommerce sales:

1. Pins with prices get 36% more likes than those without.
2. Reports suggest buyers from Pinterest are 10% more likely to buy.
3. The average order is $80 from a Pinterest pin. That’s double the price from Facebook!

Pinterest drives online sales to your site when you do the following:

1. Pinnable images on every page
The way you get traffic from Pinterest is by getting your images pinned by other Pinterest users. And in order to get that traffic, you need to have images that people will want to pin.

2. Pin It Button
While avid Pinterest users will pin great images at will, casual users might need a little nudge in the right direction.

This is where the Pin It button comes in. If you have enabled the Pin It button on your product pages, then people will be reminded they have a Pinterest account and will find it convenient to pin your image to their account like Lancaster Home & Holiday does below:

Pinterest Drives Online Sales The Savvy Socialista

3. Run Pinterest Promotions and Contests
One of the most effective ways to drum up interest for your brand and products on Pinterest is to run a contest.

These campaigns often ask pinners to post images of themselves with a product, using a product, or demonstrating some activity associated with a product.

If you’re looking for more ideas on ways to maximize your Pinterest Business Page, click here to see another post we wrote.

With a strong strategy and proper execution, you will soon see how Pinterest drives online sales to your website.  Not enough time to set up your Pinterest page or keep it up?  Contact us and we can help you out!

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