The Savvy Socialista specializes in building great eCommerce sites for your business. We frequently recommend our clients use the Magento content management system.

Here is a look at the some of the Magento core features you can use to enhance your online store.

magento core features


  • Control multiple websites and stores from one Administration Panel with ability to share as much or as little information as needed
  • Multi-Lingual
  • Support for localization
  • Support for multiple currencies
  • Administration Permission System Roles and Users
  • Web Services API for easy integration between Magento and any third-party application
  • Flexible tax rate management with support for US and International markets
  • Fully 100% customizable design
  • Customer Groups
  • One-Click Upgrades
  • Tax rates per location, product type or customer group (i.e. wholesale vs. retailer)


  • Flexible coupons (pricing rules) with ability to restrict to stores, customer groups, time period, products, and categories
  • Catalog Promotional Pricing by percentage or fixed amount with ability to restrict to stores, categories, products
  • Generate a set of unique coupon codes for each promotion and export the list of codes for offline distribution, email, newsletters and more.
  • Easily manage and monitor coupon usage and generate detailed reports
  • Customer Group-specific pricing and group-specific tier pricing
  • Free Shipping Option
  • Multi-Tier Pricing for quantity discounts
  • Bundled Products
  • Landing Page Tool for Campaigns
  • Recently Viewed Products
  • Recently Compared Items
  • Cross-sells on product pages
  • Polls
  • Newsletter Management
  • New Items Promotional Tool
  • Up-sells in Shopping Cart
  • Send to a Friend for all visitors, or registered users only
  • Send Wish list to a Friend by Email or RSS
  • RSS Feeds for New Products, New Specials and New Tags


  • 100% search engine friendly
  • Google Site Map
  • Search engine friendly URL’s
  • URL rewrites
  • Meta-information for products, categories and content pages
  • Auto-generated site map for display on sites
  • Auto-generated popular search terms page
  • Google Content API for shopping


  • Simple, configurable (e.g. size, color, etc.), bundled and grouped products
  • Create different price points for different customer groups, such as wholesalers and retailers
  • Virtual products
  • Downloadable/digital products with samples
  • Unlimited product attributes
  • Search results rewrites and redirects
  • Moderated product tags and reviews
  • Customer personalized products – ability to upload images and text (i.e. for embroidery, monogramming, etc.)
  • Customer sorting – define attributes for customer sorting on category (price, brand, etc.)
  • RSS feed for low inventory alerts


  • One-page checkout
  • Guest checkout and checkout with account to use address book
  • Shipping to multiple addresses in one order
  • Option for account creation at beginning of checkout
  • SSL security support for orders on both frontend and back-end
  • Saved shopping cart
  • Accept gift messages per order and per item
  • Shopping cart with tax and shipping estimates
  • Saved credit card method for offline payments
  • Configurable to authorize and charge, or authorize only and charge on creation of invoices
  • Shipping integration with label printing – view, edit, print labels for all major carriers


  • Support for applications on iPhone, iPad and Android mobile devices


  • Integrated with Google Analytics
  • Admin dashboard for report overview
  • Sales report
  • Tax report
  • Abandoned shopping cart report
  • Best viewed products report
  • Best purchased products report
  • Low stock report
  • Search terms report
  • Product reviews report
  • Tags report
  • Coupon usage report
  • Total sales invoiced
  • Total sales refunded

The breakdown of the Magento core features gives you a better understanding of the possibilities for your eCommerce site. As you can see, it’s a fantastic option for your business if you’re selling more than 100 items!

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