The Savvy Socialista specializes in building great eCommerce sites for your business. We frequently recommend our clients use the Magento content management system.
Here is a look at the some of the Magento core features you can use to enhance your online store.
SITE MANAGEMENT
- Control multiple websites and stores from one Administration Panel with ability to share as much or as little information as needed
- Multi-Lingual
- Support for localization
- Support for multiple currencies
- Administration Permission System Roles and Users
- Web Services API for easy integration between Magento and any third-party application
- Flexible tax rate management with support for US and International markets
- Fully 100% customizable design
- Customer Groups
- One-Click Upgrades
- Tax rates per location, product type or customer group (i.e. wholesale vs. retailer)
MARKETING PROMOTIONS AND TOOLS
- Flexible coupons (pricing rules) with ability to restrict to stores, customer groups, time period, products, and categories
- Catalog Promotional Pricing by percentage or fixed amount with ability to restrict to stores, categories, products
- Generate a set of unique coupon codes for each promotion and export the list of codes for offline distribution, email, newsletters and more.
- Easily manage and monitor coupon usage and generate detailed reports
- Customer Group-specific pricing and group-specific tier pricing
- Free Shipping Option
- Multi-Tier Pricing for quantity discounts
- Bundled Products
- Landing Page Tool for Campaigns
- Recently Viewed Products
- Recently Compared Items
- Cross-sells on product pages
- Polls
- Newsletter Management
- New Items Promotional Tool
- Up-sells in Shopping Cart
- Send to a Friend for all visitors, or registered users only
- Send Wish list to a Friend by Email or RSS
- RSS Feeds for New Products, New Specials and New Tags
SEARCH ENGINE OPTIMIZATION
- 100% search engine friendly
- Google Site Map
- Search engine friendly URL’s
- URL rewrites
- Meta-information for products, categories and content pages
- Auto-generated site map for display on sites
- Auto-generated popular search terms page
- Google Content API for shopping
CATALOG MANAGEMENT
- Simple, configurable (e.g. size, color, etc.), bundled and grouped products
- Create different price points for different customer groups, such as wholesalers and retailers
- Virtual products
- Downloadable/digital products with samples
- Unlimited product attributes
- Search results rewrites and redirects
- Moderated product tags and reviews
- Customer personalized products – ability to upload images and text (i.e. for embroidery, monogramming, etc.)
- Customer sorting – define attributes for customer sorting on category (price, brand, etc.)
- RSS feed for low inventory alerts
CHECKOUT, PAYMENT AND SHIPPING
- One-page checkout
- Guest checkout and checkout with account to use address book
- Shipping to multiple addresses in one order
- Option for account creation at beginning of checkout
- SSL security support for orders on both frontend and back-end
- Saved shopping cart
- Accept gift messages per order and per item
- Shopping cart with tax and shipping estimates
- Saved credit card method for offline payments
- Configurable to authorize and charge, or authorize only and charge on creation of invoices
- Shipping integration with label printing – view, edit, print labels for all major carriers
MOBILE COMMERCE
- Support for applications on iPhone, iPad and Android mobile devices
ANALYTICS AND REPORTING
- Integrated with Google Analytics
- Admin dashboard for report overview
- Sales report
- Tax report
- Abandoned shopping cart report
- Best viewed products report
- Best purchased products report
- Low stock report
- Search terms report
- Product reviews report
- Tags report
- Coupon usage report
- Total sales invoiced
- Total sales refunded
The breakdown of the Magento core features gives you a better understanding of the possibilities for your eCommerce site. As you can see, it’s a fantastic option for your business if you’re selling more than 100 items!