When it comes to online shopping, free shipping is king. While many ecommerce sites may be hesitant to offer such a deal, people need an incentive to buy. A quality product doesn’t guarantee selling success.
Free shipping won’t be the saving grace of your ecommerce site. Your site also needs to have a great design, your products need to have a a competitive market cost, and great customer service is vital to your site.
One of the most important sources of sales for your store is free shipping, so here are three ways free shipping can help you grow.
1. Free Shipping Will Increase The Volume of Your Ecommerce Site Sales
People are looking for a convenient online shopping experience. According to Compete.com’s Online Shopper Intelligence Survey, 93% of the people surveyed said that free shipping is the biggest source of encouragement to buy online.
Shipping costs are the most common reason for abandoned carts (items left in an online cart and never purchased). Whether you are shipping domestically or internationally, it is the idea of unexpected costs that will deter even the most loyal customer away from future purchases.
2. Free Shipping Increases Order Value
Based of the nature of incentives, consumer psychology says we are more likely to take action and buy when promotions are offered.
This is evident by the fact that shoppers spend 30% more when free shipping is available. We want to know that we are receiving the most value for our hard-earned money.
3. Free Shipping Makes Your Ecommerce Site More Competitive
As internet usage and online shopping continues to grow each year, new markets and industries are beginning to emerge and grow even faster than ecommerce in the U.S.
Free shipping will be one of the most effective way to get into and stay competitive in international marketplaces.
Have you ever offered free shipping on your ecommerce site? How did it work out for you? Share your experience in our comments section!