Crafting an effective email marketing campaign can seem old-fashioned when more flashy venues like social media and mobile marketing appear to grab all the attention.
Email marketing still remains one of the most reliable marketing strategies! Some have gone so far as to call email dead, but that’s simply not true! Email is the most direct line of communication for conversion to sales.
It’s also cost-effective. With an ROI of around 4,300% (according to the Direct Marketing Association), email practically pays for itself. It’s what you use when you want to move from “conversation to commerce.”
The rise of new digital channels has had a significant impact on how marketers use email. There are certainly new challenges, but data shows the reward for successful email marketing continues to grow.
Here are some tips to enhance your email marketing campaigns.
1. Use Images
Images can bring a significant conversion rate to your email campaign as it is easier to make your potential client click on an image instead of reading long texts.
If you do optimize your email marketing campaign with images, it is best to cover your prospective sales in both text and images as your medium for call to action.
2. Choose Call To Action Words Wisely
Every word that you use in your email content counts. Your readers do not want to spend a long time reading an email. They want you to get them straight to the point.
Experts say these words will get you a higher sales conversion rate:
- Order yours here
- Download now
- Buy now
- Sign up today
- Compare prices here
- Get your free trial now
3. Give A Sense Of Urgency
Urgency is considered a compelling force to motivate people to act. The key approach in using this email marketing approach is to give your reader the steps they need to act and accomplish within a specific time frame.
What email marketing strategies have you used in the past? What’s worked well for you? We’d love to hear about it in our comments!