Valentine’s Day is just a few days away. If you’ve been meaning to come up with a Valentine’s Facebook Contest to boost fan engagement, we’ve come up with a couple of cute ideas for you!
In the U.S. alone, people spend $18.6 billion on Valentine’s Day. Candy is the most gifted item. Moreover, almost 4 out of 10 people use their smartphone to purchase Valentine’s gifts. So, are you ready to grab some of that potential business and inspire some engagement on Facebook?
Many of them can be hosted right on your brand’s Timeline. If you want to quickly collect data from the contest, use a comment/like importer tool, or host the contest on an app.
Either way, offer up a prize your fan base will appreciate and they will LOVE you. If you incentivize sharing, increasing their chances of winning, they’ll love you even more!
We’ve come up with a few different ideas for a Valentine’s Facebook Contest based on your social media marketing goals.
Goal: Gather User Generated Content
Solution: Photo or Video Contest
- Ask fans to post pictures of them with their love – it could be a spouse, boyfriend/girlfriend or pet!
- Ask fans to share a short video explaining their ideal Valentine’s celebration.
- Ask fans to show themselves interacting with your product/business because they love you!
Goal: Gain Insights From Your Fans
Solution: “Essay” Contest
- Entrants upload a picture of their favorite Valentine’s Day themed recipe.
- Ask your fans to tell how they met their significant other.
Goal: Create a Quick Contest
Solution: Put Together A Contest On Your Timeline
- Ask a simple fill-in-the-blank question with a prize offered for best/most creative.
- For example, “The most romantic song ever written is ______” Post the title in our comments and you’ll be entered to win a {prize}.
Goal: Repeated Engagement
Solution: Multi-Day Giveaway
- Reveal a unique promotion code for a discount or free shipping that expires at the end of the day of the particular giveaway.
- Line up a list of prizes to giveaway every day.
- Incentivize entrants to share the contest by giving them extra entries.
What Valentine’s Facebook Contests have you tried in the past? Did they work well for your social media marketing goals?