Blogging is a great way to drive traffic to your website. It gives people a reason to keep coming back to your site especially if you aren’t selling many (or any) products. Are you satisfied with the traffic to your WordPress blog?

There are many reasons why you’d would want to increase the traffic to your blog. It could be for monetary reasons, to gain more public exposure or to show off your skills. Bloggers want to see their sites develop, evolve and grow.

wordpress blog

Here are 3 easy ways to increase traffic to your WordPress blog.

1. Take Advantage Of Social Media

Social sharing is one of the most effective strategies that you can apply in driving targeted traffic to your WordPress blog. It’s a great way to keep your followers updated about your latest posts.

You can use JetPack to Publicize or apps like Buffer also work well!

These time-saver tools come with the ability to automatically schedule your updates, but always make sure to add a “custom message” at least. Do not just drop your link without adding a personal touch.

2. Post Quality Content Regularly.

Know your audience and what they are hoping to learn when they come to your site. Once you know your audience, keep them engaged!

Update your site regularly with new, unique and useful content that will interest them. Don’t forget to make your content interesting by:

  • Adding visual aids for presentations such as videos, infographics or photos related to your article.
  • Using whitespace. Most people don’t read; they scan. They want instant access to information they are looking for. So make your posts easy-to-read by using short paragraphs and lists.

3. Use Keywords Effectively

Optimizing your posts with relevant keywords can help your blog posts rank higher in search results. Think like a searcher; Insert certain terms throughout your blog posts properly. You’ve heard it before, it’s all about the SEO.

Make sure you have your keyword in your post title and throughout your post. However, don’t become guilty of “keyword stuffing.”  Google defines “keyword stuffing” as: the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results.

Basically, Google knows you are trying to increase your SEO ranking and will mark your content as spam instead!

The most important way to increase traffic to your WordPress blog is to not give up! It can take time to build traffic – months even years! Just keep blogging and you’ll get there!

Need a little help with your blogging?  We do that!  We have an in-depth knowledge of SEO and can blog for you on your WordPress blog to ensure that your posting quality content regularly.

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