You’ve heard the adage “content is king” and Facebook’s new app, Paper, makes it even more prevalent. The new app, launched a day before the social media giant’s tenth birthday, delivers human and algorithm-curated full-screen articles and photos in categories you select.
The sections of Facebook’s new app include “Score” (sports), “Headlines” (world news), “Cute” (BuzzFeed-style adorable animals), “Planet” (sustainability and earth porn), “Enterprise” (business), “Exposure” (photography), “Flavor” (food), and “Ideas” (a different intellectual theme each day).
Not only does Paper call upon content from well-known publications, but it will also filter in updates from your Facebook friends. It’s sort of like mixing business with pleasure, in a controlled environment.
Storytelling and sharing have been reimagined in Facebook’s new app to show stories at their best.
- Everything responds to your touch so you can pick up or thumb through stories with simple, natural movements
- You can tilt your phone to explore high-resolution panoramic photos from corner to corner, and see faces and other important details up close
- Fullscreen autoplay videos come to life and bring you deep into the action
- Beautifully detailed covers make it easy to spot articles from trusted publishers and decide what to read or watch.· Articles unfold in the app and appear fullscreen for a focused reading experience
- When you’re ready to tell your own story, you know exactly what your post or photo will look like because you see a live preview before you share it
Paper creates this opportunity for Facebook to surprise like a newspaper, but on mobile. It can show content you might have missed by bubbling up public content with lots of likes or that a Paper editor thinks is brilliant.
Sure, friends act as curators of the web at large, but not everyone’s friends share content in the areas they’re interested. I might be the only one of my friends that digs business news or foodie stuff, and Paper could deliver it without having to track down specific Pages to like.
Facebook’s new app comes on the heels of its tenth anniversary which is also giving you an opportunity to look back at your time on Facebook. 62 seconds of your top Facebook posts since you joined.
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