Time is critical when it comes to engaging customers with your brand. Vine and Instagram are two social media video sites giving brands a chance for social video success by effectively grabbing your attention quickly (six and 15 seconds respectively).
This may not seem like a lot of time, but think about how much time your customers may spend scrolling through Facebook or Twitter feeds.
Video content keeps people focused on your brand than ten times longer than Facebook or Twitter.
You may be nervous to try and create social video success for your brand because you worry you don’t have the sophisticated equipment or technology necessary to produce a quality video. The beauty of these two video sites is that no special training is necessary!
A few quick tips can make your videos look more professional. Add continuity throughout scenes by keeping either the foreground or background of a shot consistent, even while the other changes.
The athletic wear and lifestyle brand Adidas features several stellar examples on its Instagram account (and more on the @adidaswomen feed), showcasing carefree, stop-motion product demos on a neutral background.
Activewear competitor Lululemon does the opposite, following a woman doing a single yoga progression through various locations and climates.
Either way, a single visual theme keeps social videos focused and on-message.
To really ensure social video success employ these three tips:
- Create a Campaign: For greater reach and exposure, create a series of content-rich videos that you publish regularly. Not only will this create a great synergy around your content, but it will also allow you to build upon your brand identity as each video is released.
- Always Include a Call to Action: Never miss the opportunity to ask your viewers to take some type of action at the end of your video. You can ask them to sign up for your newsletter, go to a specific website, leave a comment about your video or visit your blog.
- Don’t Make a Sales Pitch: There is a lot of sales clutter on the web so use this as an opportunity to define a problem, discuss solutions and support others—when you combine the three, your video will attract the right following.
Have you used videos for your brand? What social video success have you seen?