Spring is finally here (even though it doesn’t really feel like it yet) and it’s time to do a little spring cleaning with your digital marketing presence!
Now is a great time to clean up your online profiles, check over your website, and update your social media accounts. Although it may feel like much has changed with your business in the last year, more may have changed than you realize.
The last thing you want is to have incomplete, out-of-date or inconsistent information on the Internet. It could create confusion for customers and it could also create a disconnect with your SEO. Here is a quick list of some spring cleaning areas your digital marketing presence may need.
- Check Your Profiles – Check all the profiles you have set up, make sure they have all the correct information and update them as necessary. Be sure to check your address, phone number, services, etc. Examples of profiles to be reviewed:
- Yelp
- Google+
- Check Your Website – Go through your website and update your company’s information and services. Check to be sure all your pages are working correctly, your photos are still showing and your services are correctly described. This is also a great time to add testimonials and update your portfolio to keep everything fresh.
- Perform a Google Search – Performing a Google search is a great way to see how your business is represented online and make sure any unauthorized websites are correctly displaying your company’s information. Some websites such as Manta, Google, Yelp or YP.com may have profiles for you although you didn’t personally set one up. Take the time to explore and fix any issues you may find.
Checking everything off this list can save you lots of headaches. What’s on your digital marketing presence spring clean checklist?