Social media is a visual medium. If you’re looking to boost your social media engagement, you need to draw people in with visual content.
We connect emotionally to images more than video, audio or text. People make decisions and take action quicker when prompted by images.
The most important piece of using images to boost your social media engagement is to evoke an emotion. Emotion equals sales!
Both Facebook and Twitter redesigned their platforms recently to place much more emphasis on images. So you really have an opportunity to go picture crazy on social media right now!
Here are a few tips on the types of images you can use to boost your social media engagement.
1. The Product Shot. Every business and brand has a product to display. Whether you’re selling ice cream or insurance, software or footwear, you have something tangible to exhibit in your social media stream.
Don’t just talk about what it is you have to offer your audience. Show it off in pictures. The more, the better. Also, provide a link to the item on your website right in the post, like they did in this Pottery Barn post.
2. Behind The Scenes. The Peek Behind the Scenes. Provide your fans with something they can’t get anywhere else. It could be exclusive photos, a big reveal, or something they wouldn’t see otherwise.
Take them backstage. Invite them into your inner sanctum. Show them how your products are built. Give them a look at what goes on behind closed doors.
Here’s a behind the scenes picture from the taping of the series finale of New Girl.
3. The Graphic. Creating your own visuals from scratch is a great way to add variety to your stream and call more attention to your posts. Use PowerPoint, Photoshop,PicMonkey, and other such tools to add special effects and text to the images you share.
4. The Team Picture. Take pictures of your colleagues on a regular basis and share them with your audience. People do business with people, so do everything you can to humanize your brand.
What images have you used to boost your social media engagement?