Every time your company sends out an email, you enter into a war of the inbox battlefield. On average, subscribers receive 416 commercial email messages per month. That’s a lot of competition for your business.
Daily deals, social networks, dating and retail emails are filling up inboxes the most. However, more people read emails related to their finances and travel than any other category.
It’s important to note that subscribers aren’t simply subscribing to your email – they’re also subscribing to your competitor.
The secret to successful fight in the inbox battlefield? At the very least, your email needs a good design and be responsive to mobile devices.
Your email contents need to have compelling value – not only monetary but valuable information. This infographic from ReturnPath walks through some industry segments and provides some comparisons:
Have you checked your email analytics recently? How do your emails stand up in the inbox battlefield?