Mobile marketing is the future. It has proven it is not a passing fad. Visitors expect everything to be mobile optimized and are quick to leave sites that are difficult to use from their phone or tablet.

mobile marketing

Here are a few interesting statistics to give you an idea of exactly how crucial mobile marketing is for your business.

So, now that you’ve seen the stats, you might be wondering what you can do about it. First, make sure your website is mobile optimized. Poor navigation or improperly sized images could be the difference between a new customer and a bounce.

You also need to make sure your mobile ads ads are optimized for your mobile marketing strategy. A call to action that’s appropriate for mobile should be paired with a mobile landing page.

Optimized content is also important. A proper mobile marketing strategy will consider your mobile audience and your content should be optimized so that their viewing experience isn’t limited by their screen size.

If it makes sense for your business to have an app (and it may not – not all businesses are the right fit for an app), know 85% of mobile users feel more at ease with apps as compared to mobile websites.

iOS apps generate nearly four times the revenue that corresponding Android apps do. The Facebook app (74%) is the most downloaded social media app followed by Google+ (53%) and then Google Search (53%).

Finally, make sure to test your e-mails to make sure they are optimized for mobile as well. While high open rates are great, you don’t want them being deleted immediately because they aren’t mobile compatible.

Do you need help piecing together your mobile marketing strategy? We can help! Fill out this form.

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