Facebook is constantly updating its interface, but the latest update is pretty dramatic for most users who want to look at their most recent activity first.
The Facebook 10.0 software update for it’s app has removed the most recent activity option from the top of the newsfeed. This has led to a burst of confusion and frustration for users.
The newly-redesigned Facebook app now only shows the “top stories” view for your news feed, which populates content it thinks is most relevant to you, rather than what’s been posted or interacted with most recently.
The good news is that the most recent activity option in the news feed isn’t gone, it’s just been buried. Here’s how to find it!
- Launch the Facebook app
- Tap the “more” tab at the bottom right
- Scroll down to the feeds section (which includes close friends tab)
- Tap the > to the right off Feeds to expand the section
- Tap on most recent
Another frustrating piece to this update is that once you stop looking at the most recent activity feed and go back to the news feed, it will always revert back to the top stories.
While this move of the most recent activity is frustrating for users, we suspect Facebook wants to increase the likelihood of you interacting with posts by showing you the most popular posts among your friends while downgrading what it considers to be the more mundane posts.
The more you interact with posts and click between pages, the more advertising you’re likely to be exposed to. Facebook doesn’t want us to passively scroll through our most recent posts, because high interactivity rates also let Facebook demand top dollar from advertisers. It also wants businesses to pay extra to “boost” their posts, to ensure that more people see them.
How often do you check your Facebook app every day? What do you think of the hidden most recent activity feed?