Coming soon you’ll see a a new design for Facebook Pages. It will make things such as key performance indicators more easily visible for managers, and location info easier to find for fans.
You might not have the new Facebook Page design yet, but you will by June 13.
The right-side column of the timeline will show all the Facebook Page’s posts. All posts will appear consistently, in one line, as it does on a person’s timeline and on News Feed.
The left-side column will hold information about the page or business, including a map, hours of operation, phone number, website URL, photos and videos. Key indicators, such as ads running, likes, post reach and unread notifications will be in a bar off to the right of the posts.
Facebook is also moving away from tabs — which have been a popular tool for many Facebook marketers to draw attention to contests as well as get users to visit other entities such as an Instagram feed or website.
Page admins can still draw users to the company website or contest, or anything else, but it will have to be done through News Feed posts and not direct visits to a page’s timeline.
Tabs will still be supported, but they will be tucked into the “More” module and without images.
Facebook plans to keep the cover photos the same size but marketers may need to refresh their creatives as the page name and category appear on the cover photo in white text and the profile picture sits a bit higher.
Facebook explained the new layout in a blog post:
No matter where you are on your Page, you can now view information about the ads you’re running and new likes on your Page, as well unread notifications and messages. You can click on any section in the This Week section for more detail.
We’ve also added new navigation options to the top of the Page, making it easier to access your activity, insights and settings. The Build Audience menu at the top of the Page offers direct access to your Ads Manager account.
Page admins: what do you think of the new Facebook Page redesign?