Online marketers know how important it is to keep you on their site. The reasons behind your site’s bounce rate range from showcasing too much or too little information to not having a mobile-friendly site.

Google Analytics defines “bounce rate” as the percentage of single page sessions on your website.

bounce rate

The biggest obstacle you have to overcome is knowing your audience’s expectations are high. They expect to find what they need quickly, and if the user can’t find what he or she is looking for in an accessible way, the user move on to the next site in her search results list.

Although new approaches to design, content and user interactivity are constantly being developed, overhauling a site won’t change its bounce rate if you’re not giving users the content they want, and in an intuitive and helpful design.

Strategies for passing the bounce rate test

Passing the bounce test requires a three-prong approach:

  • Ask the right questions about your audience and what they’re looking for
  • Devise an effective design that’s cross-platform for any device
  • Create informative, engaging content

Each of these approaches will go a long way toward reducing your bounce rate, and putting yourself in the shoes of your typical user will help you understand what they’re looking for, knowing how to present it and making sure it’s informative.

Monitoring a site’s bounce rate is one part of how online marketers know when content works, who responds to it and how frequently it’s shared. Keeping up on all these points will help strengthen your ability to craft a successful website that consumers will respond to enthusiastically.

In the end, you’ll have a site that provides the right amount of information in an attractive package that will draw traffic and grow your business.

Do you struggle with your site’s bounce rate? What strategies have you used to improve it?

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