December 22nd, 2014

If Instagram marketing is part of your overall marketing plan, it may be time for an audit of how you use the site. Instagram is more than a fun, photo-based social network. It can help you promote your products or services, get more leads and generate conversions.

instagram marketing

Instagram Marketing Tactics

1. Add Link To Profile

The only place where you can put a clickable link on Instagram is in your profile, below your bio description. If you’re going to see any success with Instagram, you must use this link effectively. Also, you can change this URL as often as you like.

instagram marketing

The most important thing to link to is your website URL. This could be your blog page, your product page, a custom landing page, a lead generation page or any other page on your website.

It’s important to note, Google Analytics won’t recognize mobile traffic that comes from Instagram. The best fix is to use a trackable link in your Instagram profile. Instead of listing the full URL, get a Bitly or link that allows you to track clicks.

2. Showcase Products and Services

Put your products and services in context so your audience connects with them. An image of a new necklace on a counter doesn’t convey the same feeling as a photo of someone wearing that same necklace with a coordinated, styled outfit. Take it a step further: put that person in an environment, such as at a party, with family, in a park or all of the above.

Michael Kors does an excellent job of showcasing their products. It doesn’t matter what they’re selling—whether it’s a watch or a purse—they put their products in a familiar environment with someone wearing them.

instagram marketing

If your company doesn’t have tangible products to sell can still use Instagram to showcase their services. Take photos and videos of key employees, customer interactions or other related actions such as navigating your website.

3. Use Text Overlays on Images

Another way to add pizzazz to your Instagram photos is to put a text overlay on your image. Whether you’re sharing tips, promoting a sale or just branding a pic, this ensures people won’t miss your message.

instagram marketing

Use a desktop tool like Photoshop or PowerPoint or a website like Canva or PicMonkey to create text overlays on your images before you upload them to Instagram.

4. Hashtags 

Include relevant hashtags in your Instagram posts. Try to use 10-15 hashtags. Incorporate a mix of highly popular hashtags, moderately popular hashtags, less popular and your own custom hashtags.

What Instagram marketing tips do you have to add to this list?



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