The holiday shopping season has begun! If you’re in need of some quick and easy Facebook holiday contest ideas, we’ve compiled a list for you!
The majority of Facebook users say they are likely to share a link to a holiday contest or giveaway. Remember to offer a prize that’s relevant to your brand.
These easy Facebook holiday contest ideas can be done in minutes – whether you build campaigns/apps or run simple Timeline promotions.
Facebook Holiday Contest Ideas
1. Photo Contests
- Cutest Couple Photo Contest
- Theme ideas: ugliest holiday sweater, best Santa Claus/Mrs. Claus or elf.
- Christmas Tree or Fireplace Mantle Decorating Photo Contest
- Theme ideas: hand-crafted ornaments, nature, patriotic, animal, retro.
- Family Photo Contest
- Theme ideas: most creative and/or awkward family holiday photos.
2. Status Updates That Double As Timeline Promotions
- “All I want for Christmas is ______________________.“ Post the title of a gift you’re dreaming of and you’re entered to win [prize]. Winner chosen at random.
- “The movie/song that best captures the holidays for me is ______________________.” Post the title of your favorite holiday movie or song title here and you’re entered to win [prize]. Winner chosen at random.
- “I found out the truth about Santa Claus _________________________.” Tell us your story here and you’re entered to win [prize]. Winner chosen at random.
3. Multi-Day Giveaways
Multi-day giveaways, in which you give out prizes every day for a certain period of the month (say, “12 Days of Christmas” or “8 Days of Hanukkah”) often get the best engagement on Facebook because fans come back again and again to enter.
- A Product-a-Day Giveaway: Line up prizes for each day of your giveaway.
- A Promotion-a-Day Giveaway: Reveal a unique promotion code for a discount or free shipping that expires at the end of each giveaway day.
- A Combination Giveaway: Share products and digital prizes (e.g., coupons, discounts, promo codes) throughout the duration of your multi-day giveaway.
If you host a Timeline contest, make sure you use some type of comment/like importer tool so you can save all the data — especially email addresses — you collect. That way you’ll have a head start as you start your 2015 marketing plans.
Which Facebook holiday contests have you run in the past? What’s worked best for you?