Social media makes content marketing easy. It allows your readers and audience members do the work for you by constantly sharing your content with their audience on social media – for free!
However, it doesn’t always work like that. It could be because your content isn’t very social media friendly.
Here are some ideas about basic adjustments to make your content more friendly – which will make it more likely your readers will be to share it with their audience.
Four Easy Ways To Make Your Content More Social Media Friendly
1. Make Sure Your Content Looks Good on Social Media
To do this, you need a small bit of meta-tag code that should included the <HEAD> of your html page. This code will provide instructions to networks like Twitter, Facebook, Google+ and Pinterest by telling them which image, title, and description to use when a post goes live. You can preview what your own link previews look like using this Facebook debug tool.
You can also use the free JetPack plugin or Yoast SEO plugin for WordPress will make a “best guess” at what these link previews should include using data from the post itself.
2. Write Emotional Headlines
Headlines with higher emotional marketing value (EMV) are more likely to be shared on social media. The Emotional Marketing Value Headline Analyzer is a free tool from the Advanced Marketing Institute that you can use to calculate the EMV of your own headlines.
Simply copy and paste your headline into the box and it will give you a calculated score of your headline’s EMV Score.
3. Make Content Easy To Share
Simply putting social media share buttons in the right places, immediately makes it easier for people to share your content.
Most websites load content on the left side of the page, therefore, the most noticeable place to put social sharing buttons is in the top-left portion of the page.
4. Publish At The Right Times
Track your social media analytics to see when your audience is most active on your pages. Don’t be surprised if your most active time is in the evening or weekend. Each page is different and so you need to know your audience.
Tell us how you’ve made sure your content is more social media friendly in the comments!