Email marketing can be an effective tool to keep in touch with your list members each month with a newsletter. One of the best ways to use email is to run promotions.

Promotional emails can help you announce a new product, sell a product or get sign-ups for an event. While your newsletter is designed to inform them and build trust, your email marketing efforts are there to build on that trust and get them to take a specific action.

email marketing

Effective Email Marketing Secrets

1. Use an Effective Subject Line

Subject lines get your emails opened. If you are offering a coupon or a special discount off of a product, be sure to mention it in the subject line. For deals like this, it’s important to be up front (i.e.: “30% off All New Arrivals – Today Only”).

2. Time Messages Efficiently

Promotional emails are normally about sales, special offers, events or other timely matters. That’s why it’s so important to time the messages correctly. For example, if you’re promoting an event, send a series of three promotional emails – one for a week and a half ahead of time, one five days ahead of time and one the day before.

Be sure that the emails aren’t sent on a Monday morning or Friday afternoon (these delivery times tend to be the worst for email open rates).

3. Use An Eye-Catching Graphic

Create buttons with calls to action to get your customers to click through your email. You can also create large graphics that include pictures, text and a call to action to save you time and valuable space in your email. But, you want to make sure you keep the graphic consistent with whatever you post on social media, on your website and on print materials. The more your customers see the same image popping up, the more they will associate that image with your business.

4. Research Your Audience

You want to make sure your email lands in the right inboxes so all of your hard work doesn’t go to waste. Be realistic about who your customers are, not who you want them to be.

Make sure your promotions are targeting your tried and true customers and you’ll reap the rewards.

What tactics have you used to knock your email marketing out of the park?

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