September 8th, 2015

If your Twitter feed is feeling stale, you can easily revitalize it and make Twitter work for your business!

make twitter work for your business

Here are a few new ways to bring your Twitter feed back to life:

1. Organize Followers By List

There are many people you need to follow on Twitter for business reasons such as customers, suppliers, neighboring businesses, peers and competitors. As the number of people you follow grows, so does the noise. It gets harder to hear the important messages among all of the others.

Twitter lists are its most powerful and least-used feature. Lists allow you to group the important people you follow so they don’t get lost in the noise of everyone else.

You can create separate lists for:

  • Customers
  • People in your industry
  • Social media teachers
  • People in professional organizations

2. Stay On Trend 

Twitter users want to view content they’re interested in, not the stuff you think is interesting. Do some research to find which topics related to your field are also popular on Twitter. This will help increase your engagement as well as make Twitter work for your business.

To find out what’s trending, sign into Twitter on your desktop. You’ll see the trending hashtags and topics appear on the left-hand side of your page.

twitter work for your business

If appropriate, find ways to contribute to the conversation by tweeting with a trending hashtag. The goal is not to abandon your brand and jump on whatever shines brightest. It’s to take advantage of any widespread trends, news and happenings that are related to your business.

3. Interact With Larger Accounts

It’s also good practice to reply to tweets posted by accounts with hundreds of thousands or millions of followers. Responding to a giant in your industry is a prime opportunity to engage with bigger crowds. Once you respond, your tweet is attached to their tweet and everyone else can see it.

4. Thank For Those For Engaging

This should be the golden rule of Twitter: Engage with people when they engage with you.

When people add you to a Twitter list, thank them. When users favorite a tweet you’re mentioned in, thank them. When people follow you, thank them. When people retweet you, thank them.

To organically increase your followers and make Twitter work for your business, simply to keep engaging and reciprocating. If you commit to being social and keep at it, your followers will eventually increase. Just keep trying new things and be consistent.

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