October 20th, 2015

It seems as if content creation myths keep growing. The more evolved Google’s algorithm becomes, the more important it is to create the best user experience possible within your site as well as your content. Since Google is constantly changing, and there’s not really a definitive guide on what works, a lot of myths get repeated as ways to rank your site’s content.

content creation myths

These content creation myths (which may have once been relevant) can waste your time and money or even lead to penalties on your site. Here are three of the most common myths:
Myth #3 – More Keywords is Better
While it is important to have your keywords on your page, it doesn’t matter how many time the keyword appears on the page. Keyword density hasn’t been a factor since the turn of the century.

Focus less on creating content centered around your keywords and more about your customers questions.

Myth #2 – SEO is the Most Important Factor
Stop trying to write for Google and write for your customers. Google is working for your customers by providing them links to content relevant to what they are searching.

If your main concern is getting the search engine to recognize the relevancy of this site to a certain keyword, you’re doing it wrong.

It stands to reason, if you write for your customers and Google is searching for your customers, if your content is geared toward your customers – you will be found!

Myth #1 – My Content Can’t Compete and Will Never Be Found

Rand Fishkin of Moz recently did a Whiteboard Friday about how Google’s changes have redefined our content creation goal. It’s no longer creating just good, quality content; that’s the baseline now. What we’re trying to do is create “10x content.” It’s not an actual measurable unit, we’re not creating 10x the length of usual content. It’s a theoretical goal to strive for. You are going to create content that’s 10x better than everyone else’s content.

This method takes a lot of time and effort. If you funnel your efforts into writing 10x content instead of going after every keyword with the same old content, you’re giving yourself an advantage over competition who may not have the time or resources to properly answer these questions.

Are you still subscribing to these content creation myths? What other myths do you think are still circulating about content creation?

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