October 27th, 2015

If you’re suddenly in a situation where you need to launch a marketing campaign quickly – maybe a situation arose requiring a quick-turnaround – we’ve created a 4 step approach to help you.

marketing campaign quickly

Step 1: Assess and Create Content

What kind of campaign are you trying to create? Are you selling a new product? Are you launching a sale? Are you trying to drive more traffic to your site? Once you know the purpose of your marketing campaign, think of a blog post you can write and/or an email you can send to your customers alerting them about the new information.

Step 2: Create Promotional Images

Here’s a checklist with image sizes you can use to make sure yo have all of the appropriate images ready for your campaign. Save this for later use – as it will save time the next time you have to create a marketing campaign quickly.

  • Twitter post image: 1024 x 512 pixels
  • Twitter cover image: 1500 x 500 pixels
  • Facebook link sharing image: 1200 x 637 pixels
  • Facebook cover image: 851 x 315 pixels
  • Pinterest image: 735 x 1102 pixels

Step 3: Create Social Media Posts

As a general rule (but this will vary depending on your particular circumstances), you should always announce your new content on the “big three” social networks: Facebook, Twitter, and LinkedIn. Check out these best practices on posting to each of those networks.

Regardless of the networks you decide to post to, be sure to use a shortened URL when linking to your landing page (since the full URL could use up characters unnecessarily). You may also want to use some tracking links to correspond to each social network.

Step 4: Prepare to launch.

Finally, you’ll want to make sure everything is ready to go out. Schedule your blog post and email to go out. Schedule your first batch of social posts to go out at the same time as your blog post and email, or you can optimize the launch timing for each network you’re posting to.

Continue to promote your content across your social channels (and on your blog) well after the initial launch date. Spend some time brainstorming relevant discussion questions that you can ask on LinkedIn.

Pull out some interesting stats, quotes, and/or excerpts that you can turn into shareable images for Twitter and Facebook. Think about potential co-marketing partners who could help expose your content to a new audience.

Have you ever had to get a marketing campaign quickly? What worked well for you?


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