Designing a simple logo for business does not have to be a dreaded task. Read on for tips on how to create a new one or refresh an old one. Are you stuck on moving forward with developing your logo and need a fresh dose of creativity and imagination to make sure your new logo conveys the right message to your target customers? If so, this blog is for you! Three important…
Once you have finished with designing your website, you need to know how to launch a website properly for maximum visibility. Read on to find out what to do after your website is done. Get the word out. Take a look at your marketing materials and add your website url to everything. For example, put it on your business cards, brochures, flyer and email signature. Include it in any press releases you send…
When you are launching a new business or refreshing the look of one you already have, it’s easy to fall into one of two camps when you start a website design. One is you get overwhelmed by the thought of what to do and how to do it so you procrastinate and it never gets done. The other extreme is you don’t put a lot of thought into it and…
Pinterest is continuing to gather speed in the business social media race and smart marketers are using this visual platform to its fullest extent. If you are a small business owner and have already set up a Pinterest business page, good for you! If you haven’t yet, it is not too late to start profiting from the popular act of pinning images onto virtual boards! Pinterest has definitely earned the…
Regardless of the social media platforms you use as a small business, it’s important to know that visuals are where it’s at these days! But to get the most out of your tweet, post or pin, you need to make sure that your visual or visuals pack a punch and give you the most from the time you invest reinforcing your branding on social media. Check out this visual explanation…
Today’s blog post is meant to inspire those of you starting out in your businesses or perhaps stalled in your businesses and thinking the big brands or larger companies are the only ones getting all the followers on social media. We found out through Social Media Examiner.com about a work-at-home mom who has capitalized on social media and the number of her followers is quite amazing. Read on to find out…
Okay, I know we covered the topic of reasons to blog for your business earlier in the year but we believe so much in the power of this communication tool that we thought it would be worth another blog post to give you even more reasons to consider doing one to get more followers of your brand this year! If you haven’t started a business blog yet, now is the…
The social media revolution for business is here to stay so you need to know all there is to know about social media marketing. This is especially evident when there is a major conference held for just digital social media marketing specialists talking about using social media for marketing. I’m talking about the Social Media Marketing World 2013 Conference that was held recently in San Diego, CA with more than 1000…
For today’s social media news, we wanted to blog about SEO for your small business marketing. I have some good news and some not-so-good news to share. Most of you are probably aware of the latter. When it comes to the search engine optimization or SEO, the big brands usually dominate that valuable piece of real estate known as the FIRST PAGE of the search engine results. However, according to a recent…
If you are a small business owner and think branding in social media stops at your company name and logo, you are coming up short. We believe it is equally important to build your personal branding along with your business because in the end, companies come and go but there is only one of you! So this blog post is dedicated to inspiring you to think about your unique qualities…