Social media is an integral part of your business branding. However, if you’ve been posting, tweeting and pinning for several months and you’re not seeing results it likely means you’re misusing social media. An active social media presence is the cost of doing business these days, so don’t make these 4 costly mistakes. 4 Ways You Could Be Misusing Social Media 1. #TooManyHashtags Hashtags work well when used correctly. Use…
By now you likely know the importance of using hashtags in your social media posts, but are you getting the most out of them? Do you know when it’s appropriate to use hashtags? Before we dive into the best time to use hashtags, let’s cover a few basics: There are no spaces used in hashtags. If you try to use spaces in a hashtag, the search engines will only recognize…
When it comes to e-commerce platforms, Magento is one of the most search-engine friendly systems. If you’re preparing to launch a new store or already have a live site, make sure you aren’t making these common Magento SEO mistakes. Common Magento SEO Mistakes 1. Home Page Title Make sure your home page title doesn’t simply say “home.” The home page is usually a CMS page. Get in there and change the title of…
If you offer giveaways on your Facebook page, we can help you drives sales and grows brand awareness for your products or services through a partnership an influencer for your next social media giveaway! How To Partner with Influencers On Your Next Social Media Giveaway 1. Do Research To find potential influencers, use the search features of popular social networks like Instagram, Twitter and Facebook to discover influencers in your industry….
Brands are pushing their message in front of people daily, so how do you create stand out content to separate yourself from the masses? You need to find your unique selling point. It needs to be something more than “great price” or “best service” promises. Everyone claims to offer these things. You need to find out what makes your business different from any other, and create content which feels and…
Email subject lines are the first thing someone sees when your email arrives in their inbox. If you think about it, it’s quite similar to the first time you meet someone new. Are you smiling? Did you shake their hand? What are you wearing? Did you make them feel comfortable and welcomed? All of these things happen in a split second and that first impression can easily become a lasting…
When someone lands on your website, it’s important to guide your visitors through the buying journey using an effective call to action (CTA). In order to create an opportunity for your visitor to dig deeper, you need to make an impact. Here are a few examples of companies with effective call to action plans. 1. Evernote Want to remember everything? Sign up for Evernote. Immediately you understand the message the moment you land…
By now you may have probably heard about Snapchat and heard companies are starting to get on board with Snapchat marketing, but aren’t sure if it’s right for your business. Snapchat is a video messaging application. Users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients. These sent photographs and videos are known as “Snaps”. Users set a time limit for how long…
No other design format more misunderstood and mystified than logo design. It seems everyone has a theory about what makes or breaks a good logo, but none of them seem to be working. Here are top logo design myths to be aware of, and to avoid at all cost: 1. A Logo Has To Tell Your Brand’s Whole Story A logo is not a storytelling device — it’s a form…
Launching a user generated content campaign can be one of the most effective ways to build your brand. User generated content is a unique opportunity to have new content to share with your customers submitted by your customers! It allows them to have a voice and share their views. According to Bazaar Voice, 64% of millennials and 53% of baby boomers want more options to share their opinions about brands, while…