Facebook can be a difficult beast to tame. Constant changes in how they rank your posts and filter what the social media giant believes is important for your customers to see can make you feel like your efforts are in vain. Don’t worry, we’ve compiled a list of simple ways to increase your Facebook engagement. 1. Grab Their Attention With Photos We’ve all heard the old adage “a picture is…
Nordstrom is one of the biggest department store chains in the United States. (And not to mention a Savvy Socialista Fav!) This Fortune 500 company is best known for their customer service. They listen to their customers and provide solutions to their problems. It’s that level of customer service that sets them apart. Part of that service is their level of customer engagement. Nordstrom doesn’t just offer more service – they offer…
Instagram now has 150 million monthly active users. Its quick growth reflects of an increasing use of smartphone over regular feature phones. As the Instagram community continues to grow, it’s becoming more global too – now more than 60% of the users are outside the United States. How are you going to attract those consumers? We’ve developed some creative ways to use Instagram for business. #1 – Show Your Products Let…
Copywriting is one of the most essential elements of effective marketing. The art and science of crafting compelling copy involves strategically delivering words to get people to take action. You don’t want to spend money on a beautiful website, only for it to read like a third-rate student essay, replete with bad grammar and awful spelling. It’s a waste and, at its worst, an insult to the intelligence of any prospective client….
Pinterest is now the third most popular social media networking site. With more than 70 million active users and climbing, it’s a social network you can’t afford to ignore. According to social login provider Gigya’s latest numbers, Pinterest drives online sales by grabbing 41% of eCommerce traffic. Compare that to Facebook at 37%. Since Pinterest is centered around the social discovery of objects (as opposed to friends and family), it makes sense…
Yahoo! unveiled its new logo on September 4. The search engine hasn’t updated its logo since 2009, and it has been mostly the same since 1995. The new cleaner, thinner, sans-serif typeface font is still similar to their former logo, but with some snazzy new updates. We thought this would be a good time to talk about when it’s appropriate to go through a logo redesign. Brand integrity is important throughout…
It’s easy to plan a perfect social media strategy on paper, but executing your social media strategy can be a different story. It can feel like an overwhelming process if you don’t have the processes in order. Luckily, plenty of tools exist to help you along the way. Before you launch your strategy, check out these four tips to get you started. 1. Use social media management tools Several quality…
Company branding is the most efficient way to show potential customers what your business is about. It is reflected visually through the logo and company design elements as well as through verbiage in marketing materials, slogans and copy. The importance of branding your company can be the key to your success. Your brand is your company’s face to the world. It is rooted in other people’s perceptions so it’s important to…
Facebook changed their promotion guidelines. Now you no longer have to use an app to run a contest. You can now run a promotion straight through your business Facebook Page timeline! It used to be really scary running a Facebook contest. With so many rules and restrictions, many business owners feared a possible lock out from the popular social network. But no longer! While this new information is wonderful news…
A key decision when developing an eCommerce website is which content management platform is best for your online store. As specialists in both Magento and WordPress, we at the Savvy Socialista, can help you make the best decision for your company when deciding between Magento vs WordPress for eCommerce. Each platform has its strengths. On the surface, the two platforms may seem similar. They both are highly customizable, SEO friendly, can be extensively themed, and feature…