People are reading more content online than ever and that means you need to keep giving them better content to keep sending them back to your site. Your readers don’t want to be sold – they want to be inspired, educated or entertained. The best content is useful, empathetic, and inspired. To get that content you need to ask questions! How To Curate Better Content What Are Your Customers Goals? Knowing…
If you’re getting a new website – or starting your website for the first time – it can be difficult to figure out what to do with your time while the web designer is working. Now is a perfect time to start writing your website’s first blog posts. Blogging is a cornerstone of classic inbound marketing. No marketing pro will let you go without one. While your other experts are hard…
The meta description may not be a ranking factor to the search engines, but that doesn’t mean that it should be ignored completely. A well written meta description can strongly influence the amount of traffic that your website receives from a specific search result. It’s important to know what details they should contain, in what format, so that machines can read them easily and display the correct information. But it’s just…
A resourceful blogging tip for the avid updater: repurpose old content to drive new traffic. If you’ve been blogging for long, you likely have a lot of great content. Much of it may still be relevant to readers. There’s no reason you can’t repurpose old content to build traffic for your site and drive business to your company. Four Ways To Repurpose Old Content Through your next blog post: Do you ever…
The two main reasons your company you should blog regularly are trust and reach. Your blog is probably your most potent promotional channel and even more effective than traditional advertising. People are more likely to trust your company and its regular blog posts. The public tends to be more critical about traditional advertising. They would sooner trust what a friend recommends than trust what an ad says. By consistently posting information…
A very important piece of real estate is being overlooked on your blog. Your about page is the place new visitors flock to every day to see if what you have to say is worth their time. Other than your homepage, which is usually the first place most first-time visitors drop by, your about page is the most important, and often the most viewed page on your website. Check out…
Grammar mistakes in your content make your brand look sloppy. You’ll appear unprofessional and, over time, can damage your reputation. Fortunately, grammar mistakes are easy to fix! Many of us will likely remember these grammar rules, but it’s always nice to have a refresher course! Here are a few of the most common grammar mistakes and how to fix them. 1. It’s vs. its — “It’s” is a contraction. It’s means “it…
Blogging is a great way to drive traffic to your website. It gives people a reason to keep coming back to your site especially if you aren’t selling many (or any) products. Are you satisfied with the traffic to your WordPress blog? There are many reasons why you’d would want to increase the traffic to your blog. It could be for monetary reasons, to gain more public exposure or to show…
Are you running out of ideas for creating rich, valuable content for your blog? If so, you’re not alone. For any blogger, the biggest challenge is to continually come up with fresh, engaging content that will keep bringing readers right back to your website. The main idea behind your blog should not be to ‘sell’ but rather to educate readers and help solve their problems. Do that and readers will keep…
If you want to start a web design blog or add a blog feature to your website, the WordPress program is a popular choice for its ease of use and other features. We found an informative blog post on WordPress from Skadeedle.com and here are some of the benefits they point out to using WordPress for a web design blog over let’s say another program like Blogger. WordPress is very user-friendly….