How To Choose A Typeface


Selecting an appropriate typeface or family for text usage is a key aspect of a design project. The best starting point is to confirm the requirements of your client and the needs of the audience. Making the time to explore appropriate font options – whether it takes a few minutes or most of a day – is a smart investment. It will pave the way for an effective design solution…

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How Your Brand Appearance Affects Customers

brand appearance

Your brand appearance is everything when it comes to building your customer base. In this digital age, a brand is accepted as a completely immersive experience. The way an organization goes about their business, how others perceive them and the way they speak to consumers is all tied to their brand appearance. Branding is physical, and it is held in the hearts and minds of consumers. It is their experiences,…

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How To Humanize Your Brand on Social Media

humanize your brand

Building relationships should be your branding focus; however, if you are one of many companies struggling to figure out how to humanize your brand on social media, rest assured you’re not alone. Many have tried and failed to make social media connections that simply feel artificial. Engaging with your social audience on a meaningful level, helps humanize your brand. Here are a few tips on how you can sound like a human…

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A Christmas Card that fits my Brand

January 12th, 2015
The Savvy Socialista Christmas Card Brand

Christmas card time is always an exciting (read stressful) time around our home.  I’m a firm believer that we must send out something spectacular each year….I mean it is representative of my business and all!  What I sent out is speaks volumes of my brand.  I want people to be wowed and our card to be memorable. This year, my family and I spent time in Southern California with dream photographer,…

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How To Know When It’s Time To Rebrand

September 22nd, 2014

Now more than ever, there’s pressure to quickly adapt to changes in your industry, product and audience. So, how do keep your brand remains relevant? And, how do you know if it’s time to rebrand? Most brands have gone through a rebrand at some point. Check out our how our brand has evolved: Recently, we also did a rebrand for Invite Cottage. Take a look at the before and after! Knowing…

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Signature Scent Branding Is In The Air

scent branding

Long before the days of social media and digital marketing, retailers had to think outside the box to push their brand to the next level. For many, that meant using scent branding. Coco Chanel is said to have used this method back in 1921 when she was trying to launch her first perfume, Chanel No.5. The story is that Coco Chanel asked her employees to spray the fragrance all over…

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Branding Your Business On Pinterest


If your social media strategy includes Pinterest, you want to make sure you are branding your business to achieve your marketing goals. Many successful businesses are using Pinterest to drive traffic and increase sales. It’s important to be consistent when branding your business – both online and off. That means using the same logo or profile photo, focusing on the same topics, and maintaining the same professional quality. Yes, you can be…

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The Total Branding Package Is More Than A Logo

Branding is more than a Logo

We are big believers in identifying and creating your total branding package. When you first decide to work with us, we’ll ask you to fill out a creative brief. It helps us gain a better understanding of your business goals and how we will design a branding package to enhance your business. Simply put, your brand is your promise to your customer. It tells them who you are and what…

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How To Revitalize Your Brand

revitalize your brand

It can happen to even the best brands. After a while your brand loses it’s luster. Keeping your brand fresh helps keep your business relevant. So what do you do when your brand goes stale? How do you know when you need to revitalize your brand? A few reasons your brand could be losing it’s vitality: 1. Technology obsolescence. New technologies leapfrog old ones. Unfortunately, it’s common for a technology leader in one decade…

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