Pinterest and Instagram are soon going to make social shopping a reality. The two networks are both working on ways to make the online shopping experience easier on consumers while on their sites. The changes should also make it easy for community managers and advertisers to show a return on investment. Social Shopping on Pinterest Pinterest announced Buyable Pins are coming to their site. At launch, Pinterest will feature brands like Macy’s, Neiman Marcus,…
Earlier this year, you likely noticed ads on Instagram. They look like normal posts but say “Sponsored” where the time stamp would be. Simply tap the label to learn more about how advertising works on Instagram. However, using ads on Instagram , is different than the other social media sites. New research by Omnicorn shows, less is more on Instagram. According to that research, ads on Instagram were most effective when users were…
Many retail brands on Instagram are learning something powerful about the social media network: visual commerce converts to sales. Nitrogram 50 ranks the top brands on Instagram. We identified three powerful brands on the list and will show you what they are doing well and what you can learn from their successes. 1. Nike The most popular brand on Instagram, according to Nitrogram 50, is Nike. It surpasses the second most…
If you’re looking to expand your social media presence on another channel, setting up an Instagram account for your business could be a great way to grow your brand visibility. Instagram is a photo app that is available for free from the iTunes App Store and from Google Play. Simply take a picture or video, choose a filter to transform its look and feel, then post to Instagram. You can even share…
Social media is about relationships as much as tactics and techniques. Remembering to add a strong human element to your brand will help customers trust your credibility and perspective. Nothing can replace making face-to-face connections with your customers. That is still the very best way to build a strong relationship. What social media will do is help you deepen those relationships and help you retain top of mind awareness for your…
Nordstrom is one of the biggest department store chains in the United States. (And not to mention a Savvy Socialista Fav!) This Fortune 500 company is best known for their customer service. They listen to their customers and provide solutions to their problems. It’s that level of customer service that sets them apart. Part of that service is their level of customer engagement. Nordstrom doesn’t just offer more service – they offer…
Instagram now has 150 million monthly active users. Its quick growth reflects of an increasing use of smartphone over regular feature phones. As the Instagram community continues to grow, it’s becoming more global too – now more than 60% of the users are outside the United States. How are you going to attract those consumers? We’ve developed some creative ways to use Instagram for business. #1 – Show Your Products Let…
I know, just when you figured out how to do business branding on social media platforms like Facebook and Twitter and possibly even Pinterest. along comes another one to consider. We are talking about Instagram and if you have pre-teens or teens at home, there is a good chance you heard about it from them. Ever since Facebook acquired Instagram, its popularity has soared and since it is a free way to…
Have you been wondering if the rapidly growing Instagram photo sharing community could somehow benefit your business? How can it be an integral part of your social media strategy? Where does it fit into the big picture (no pun intended)? Long before its acquisition by Facebook and the release of an Android version, Instagram was THE smartphone photo sharing tool of choice for millions. And it’s only growing more…