No other design format more misunderstood and mystified than logo design. It seems everyone has a theory about what makes or breaks a good logo, but none of them seem to be working. Here are top logo design myths to be aware of, and to avoid at all cost: 1. A Logo Has To Tell Your Brand’s Whole Story A logo is not a storytelling device — it’s a form…
A logo redesign can be a risky undertaking. When The New York Times removed the period from its logo in 1967, many were outraged at the change, which was supposed to save the paper on ink costs. The deletion was so surprising to readers that it may have even resulted in losing 1,000 subscribers. Yet each year, brands make the decision to refresh or go through a complete overhaul of their most visible asset. We’re…
Before you start designing a business card or picking colors for the letterhead of your new business, you need a successful logo. Through the use of color and graphics, your logo should reflect the overall image you want your company to convey. It should give people a feel for what your company’s all about. The best logos have several things in common. Here are four keys elements to a successful logo:…
Peggy Jay Bridal Accessories started as an eBay shop, but when the owner decided she wanted to take her brand to the next level, she knew she was going to need a Magento eCommerce website. We wanted to make sure she had the complete branding package to compliment her Magento eCommerce website. We began with the logo. We designed something modern and sophisticated with a touch of vintage to compliment her brand….
We are big believers in identifying and creating your total branding package. When you first decide to work with us, we’ll ask you to fill out a creative brief. It helps us gain a better understanding of your business goals and how we will design a branding package to enhance your business. Simply put, your brand is your promise to your customer. It tells them who you are and what…
Sedo Cryo is a company specialized in cooling things down, but we wanted to heat up brand perfect for them! We created their logo, WordPress website, brochure and social media sites to give them a look like no other and ensure that their brand was dynamite across the board. Sedo Cryo is a whole body cryotherapy (WBC) provider. WBC is a hyper-cooling process that triggers the body’s natural healing process and results…
Two moms on a mission, making boutique-style children’s dresses with “happy prints” made us jump for joy when they approached us to put together their branding and develop an eCommerce website for them. Robyn & Wren needed a logo, a website and social media effects all tied together. With a name like Robyn & Wren and a concept of creating darling clothing for sweet little girls, we knew we must incorporate a whimsical…
Yahoo! unveiled its new logo on September 4. The search engine hasn’t updated its logo since 2009, and it has been mostly the same since 1995. The new cleaner, thinner, sans-serif typeface font is still similar to their former logo, but with some snazzy new updates. We thought this would be a good time to talk about when it’s appropriate to go through a logo redesign. Brand integrity is important throughout…
If you have a business and your target audience is decidedly female and girly, then you need a logo and website that reflects that look and feel. Read on to see why The Savvy Socialista is your best bet for boutique web design. Boutique web design focuses on design that gets the attention of buyers who identify with all things fashionable, feminine, stylish and pretty. It is a logo design…
Great logo designs help build great companies so check out our logo gallery below of four famous logos and the history of how they came to be. If you are in the market for creating a brand new logo or refreshing an existing one, we have a little inspiration for you from a logo gallery below of four of today’s top brands. Check out the following stories behind these popular logos as…