How To Create Stand Out Content

December 1st, 2015
stand out content

Brands are pushing their message in front of people daily, so how do you create stand out content to separate yourself from the masses? You need to find your unique selling point. It needs to be something more than “great price” or “best service” promises. Everyone claims to offer these things. You need to find out what makes your business different from any other, and create content which feels and…

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5 Principals for Effective Email Subject Lines

November 25th, 2015
email subject lines

Email subject lines are the first thing someone sees when your email arrives in their inbox. If you think about it, it’s quite similar to the first time you meet someone new. Are you smiling? Did you shake their hand? What are you wearing? Did you make them feel comfortable and welcomed? All of these things happen in a split second and that first impression can easily become a lasting…

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How To Create An Effective Call To Action

November 24th, 2015
effective call to action

When someone lands on your website, it’s important to guide your visitors through the buying journey using an effective call to action (CTA). In order to create an opportunity for your visitor to dig deeper, you need to make an impact. Here are a few examples of companies with effective call to action plans. 1. Evernote Want to remember everything? Sign up for Evernote. Immediately you understand the message the moment you land…

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How To Utilize User Generated Content

user generated content

Launching a user generated content campaign can be one of the most effective ways to build your brand. User generated content is a unique opportunity to have new content to share with your customers submitted by your customers! It allows them to have a voice and share their views. According to Bazaar Voice, 64% of millennials and 53% of baby boomers want more options to share their opinions about brands, while…

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Create and Launch a Marketing Campaign Quickly

October 27th, 2015
marketing campaign quickly

If you’re suddenly in a situation where you need to launch a marketing campaign quickly – maybe a situation arose requiring a quick-turnaround – we’ve created a 4 step approach to help you. Step 1: Assess and Create Content What kind of campaign are you trying to create? Are you selling a new product? Are you launching a sale? Are you trying to drive more traffic to your site? Once you…

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Content Creation Myths

October 20th, 2015
content creation myths

It seems as if content creation myths keep growing. The more evolved Google’s algorithm becomes, the more important it is to create the best user experience possible within your site as well as your content. Since Google is constantly changing, and there’s not really a definitive guide on what works, a lot of myths get repeated as ways to rank your site’s content. These content creation myths (which may have…

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How To Write Mobile-friendly Blog Posts

mobile-friendly blog

Google is now rewarding you for having a mobile-friendly website and that includes having mobile-friendly blog posts.  Beginning April 21, 2015, Google announced mobile-friendly pages would receive better rankings and helpful labels. Unfriendly pages will get ranked lower. From a technical perspective, mobile-friendly blog posts means more than ensuring you have a responsive website. Mobile devices changed how we design websites and they changed how we write short content for…

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Give Your Email Campaign A Makeover

email campaign

If you haven’t updated your email template in two to three years it probably looks a little outdated. Here are some easy ways to improve the look and functionality of your email campaign. Mobile Responsive Email Campaign It’s hard to ignore the fact that 50 percent of people are opening and reading emails on their mobile devices, i.e. smartphones and tablets. If you’re not using a mobile responsive theme for your emails, they…

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Share Content Marketing Responsiblities

content marketing

Social media can be demanding. That’s why we recommend you split up the content marketing responsibilities so each team member has a small piece to handle. This allows you to share the workload. That means if you get busy or skip a day, your company still has a presence on your social media platforms. Vacations are no longer a problem because other team members can pick up some slack without being overloaded….

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