Brands are pushing their message in front of people daily, so how do you create stand out content to separate yourself from the masses? You need to find your unique selling point. It needs to be something more than “great price” or “best service” promises. Everyone claims to offer these things. You need to find out what makes your business different from any other, and create content which feels and…
Email subject lines are the first thing someone sees when your email arrives in their inbox. If you think about it, it’s quite similar to the first time you meet someone new. Are you smiling? Did you shake their hand? What are you wearing? Did you make them feel comfortable and welcomed? All of these things happen in a split second and that first impression can easily become a lasting…
When someone lands on your website, it’s important to guide your visitors through the buying journey using an effective call to action (CTA). In order to create an opportunity for your visitor to dig deeper, you need to make an impact. Here are a few examples of companies with effective call to action plans. 1. Evernote Want to remember everything? Sign up for Evernote. Immediately you understand the message the moment you land…
Launching a user generated content campaign can be one of the most effective ways to build your brand. User generated content is a unique opportunity to have new content to share with your customers submitted by your customers! It allows them to have a voice and share their views. According to Bazaar Voice, 64% of millennials and 53% of baby boomers want more options to share their opinions about brands, while…
If you’re suddenly in a situation where you need to launch a marketing campaign quickly – maybe a situation arose requiring a quick-turnaround – we’ve created a 4 step approach to help you. Step 1: Assess and Create Content What kind of campaign are you trying to create? Are you selling a new product? Are you launching a sale? Are you trying to drive more traffic to your site? Once you…
It seems as if content creation myths keep growing. The more evolved Google’s algorithm becomes, the more important it is to create the best user experience possible within your site as well as your content. Since Google is constantly changing, and there’s not really a definitive guide on what works, a lot of myths get repeated as ways to rank your site’s content. These content creation myths (which may have…
As your business grows and evolves, it’s important to do A/B testing on your email newsletter. A/B testing is a diagnostic testing method to help you find what works and what doesn’t. In case you’re not familiar with the term, an A/B test (also sometimes called a split test) is an experiment in which you use two variants. One is the control (i.e. nothing is changed), and one is the…
Google is now rewarding you for having a mobile-friendly website and that includes having mobile-friendly blog posts. Beginning April 21, 2015, Google announced mobile-friendly pages would receive better rankings and helpful labels. Unfriendly pages will get ranked lower. From a technical perspective, mobile-friendly blog posts means more than ensuring you have a responsive website. Mobile devices changed how we design websites and they changed how we write short content for…
If you haven’t updated your email template in two to three years it probably looks a little outdated. Here are some easy ways to improve the look and functionality of your email campaign. Mobile Responsive Email Campaign It’s hard to ignore the fact that 50 percent of people are opening and reading emails on their mobile devices, i.e. smartphones and tablets. If you’re not using a mobile responsive theme for your emails, they…
Social media can be demanding. That’s why we recommend you split up the content marketing responsibilities so each team member has a small piece to handle. This allows you to share the workload. That means if you get busy or skip a day, your company still has a presence on your social media platforms. Vacations are no longer a problem because other team members can pick up some slack without being overloaded….