Secrets of Effective Email Marketing

email marketing

Email marketing can be an effective tool to keep in touch with your list members each month with a newsletter. One of the best ways to use email is to run promotions. Promotional emails can help you announce a new product, sell a product or get sign-ups for an event. While your newsletter is designed to inform them and build trust, your email marketing efforts are there to build on that…

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How to Capitalize On The Rise of Instagram Marketing

February 11th, 2015
instagram marketing

Instagram marketing is quickly catching up to Facebook and closing the gap on brand marketing. Brand activity is growing much faster on Instagram than Facebook. It’s important to keep in mind Instagram is a newer social media site; therefore, it’s not completely surprising to see how well it’s performing. However, what is significant to note: Instagram is achieving three times the engagement per post when compared to Facebook. Big brands have…

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How To Create Your Email Marketing Plan

February 9th, 2015
email marketing

You likely know you need an email marketing plan, but feel overwhelmed running your business, so you don’t know where to start. The good news is – it doesn’t have to be complicated or time-consuming! Think about this: email marketing has three times as many user accounts as Twitter and Facebook combined! Done well, email marketing drives conversions, increases ROI, and gives you a way to speak to your customers interests specifically….

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How To Take Quality Stock Photos With Your Phone

February 3rd, 2015
stock photos

Pictures brighten up webpages and enrich calls to action. A carefully chosen, well-crafted stock photos works perfectly in many cases. But if you’ve got the budget, hire a professional photographer to take pictures unique to your business. If you don’t have the budget, a little practice and a photo editing app can help design stock photos! For the below pictures, we used an iPhone 5 and VSCOcam: The Key To Taking Good Pictures…

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Free Graphic Design Resources

January 26th, 2015
graphic design

Many small businesses can’t afford to have a graphic designer on staff, but that doesn’t mean you can’t have some graphic design resources to use in your digital marketing efforts! Fortunately, there are several free websites out there geared to help you come up with some quality graphic design for your blog or social media sites. Free Graphic Design Resources 1. Canva It’s really easy to get set up and use….

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Improve Your Instagram Marketing

December 22nd, 2014
instagram marketing

If Instagram marketing is part of your overall marketing plan, it may be time for an audit of how you use the site. Instagram is more than a fun, photo-based social network. It can help you promote your products or services, get more leads and generate conversions. Instagram Marketing Tactics 1. Add Link To Profile The only place where you can put a clickable link on Instagram is in your…

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Write Attention Grabbing Copy to Convert Customers

November 17th, 2014
attention grabbing copy

Words sell. People are flooded with words and phrases daily , but how do you write attention grabbing copy to convert customers into buyers? It’s important to think carefully about the words you choose. The difference between “joining” and “signing up” is the difference between fellowship and enlisting. A word changes the meaning, the mood, and the motivation. A quick Google search can reveal pages of results for persuasive and powerful…

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Using Mobile In Your Online Marketing Strategy

November 10th, 2014
online marketing

Mobile devices have the capability to drive phenomenal growth in most businesses. Marketing analysts have projected mobile marketing to become one of the fastest growing features of online marketing, second only to social media. Due to the proliferation of online interactivity, marketers can target people at any given moment and time. Many new apps have been rolled out in collaboration with the social networking giants, to target every segment of…

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Important Email Marketing Stats

email marketing stats

Pouring over all of the email marketing stats out there can be exhausting, overwhelming and, likely, unnecessary. An Asian Digital Marketing Company  recently released the following infographic revealing the 10 most important email marketing stats. Here are a few that stood out to us. Email Advertising Revenue is quite low and – it would appear –  far underutilized. It might be a good idea for you to check out which ads…

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Why Mobile Marketing Is Crucial For Your Business

mobile marketing

Mobile marketing is the future. It has proven it is not a passing fad. Visitors expect everything to be mobile optimized and are quick to leave sites that are difficult to use from their phone or tablet. Here are a few interesting statistics to give you an idea of exactly how crucial mobile marketing is for your business. 75% of Americans admit to brining their smartphone to the bathroom 40% of…

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