Pinterest and Instagram are soon going to make social shopping a reality. The two networks are both working on ways to make the online shopping experience easier on consumers while on their sites. The changes should also make it easy for community managers and advertisers to show a return on investment. Social Shopping on Pinterest Pinterest announced Buyable Pins are coming to their site. At launch, Pinterest will feature brands like Macy’s, Neiman Marcus,…
Many brands struggle after they set up their Pinterest Boards with trying to figure out what boards to create. People will follow you if they share similar interests. This is why you benefit by creating boards that are aligned to the most popular categories on Pinterest. Here is a lists of the 10 Most Popular Pinterest Boards: Food & Drink DIY & Crafts Home Decor Women’s Fashion Inspirational…
Pinterest has been working hard to enhance your pinning experience recently. Last week they unveiled promoted pins. The latest new detail allows you to find, save, and share article pins more easily! More than 5 million articles are pinned everyday. Article pins have already included a link out to their source, but Pinterest users have often stayed within the site, rather than clicking through to stories that pique their interest. This new…
Social media is about relationships as much as tactics and techniques. Remembering to add a strong human element to your brand will help customers trust your credibility and perspective. Nothing can replace making face-to-face connections with your customers. That is still the very best way to build a strong relationship. What social media will do is help you deepen those relationships and help you retain top of mind awareness for your…
Pinterest is now the third most popular social media networking site. With more than 70 million active users and climbing, it’s a social network you can’t afford to ignore. According to social login provider Gigya’s latest numbers, Pinterest drives online sales by grabbing 41% of eCommerce traffic. Compare that to Facebook at 37%. Since Pinterest is centered around the social discovery of objects (as opposed to friends and family), it makes sense…
Pinterest is continuing to gather speed in the business social media race and smart marketers are using this visual platform to its fullest extent. If you are a small business owner and have already set up a Pinterest business page, good for you! If you haven’t yet, it is not too late to start profiting from the popular act of pinning images onto virtual boards! Pinterest has definitely earned the…
Today’s blog post is meant to inspire those of you starting out in your businesses or perhaps stalled in your businesses and thinking the big brands or larger companies are the only ones getting all the followers on social media. We found out through Social Media Examiner.com about a work-at-home mom who has capitalized on social media and the number of her followers is quite amazing. Read on to find out…
An article I read recently gave great examples of how big brands successfully use the most popular social media like Facebook, Twitter and Pinterest to reinforce their branding to current and potential customers. Here are three popular companies and how they brand themselves across different platforms: Let’s start with Target. They seem to have cornered the red color market and it works beautifully for them. Their Facebook cover image shows a…
Most of us know the story behind the start and rise of Facebook thanks to the success of the movie, The Social Network and all the publicity that Facebook generates. But did you know that since its roll out to the public in March 2011 (and developed in 2009), Pinterest has been named by many organizations, including SAP and Netbase, as the fastest growing social site ever? Smart businesses are…
It’s 2013 and time to take a fresh look at your social media marketing strategy and make sure it will include everything you need to achieve the best results for the coming year. If you are a business owner who hasn’t set up a business blog yet, then this is the year to do so! It is not as intimidating as it might seem at first and don’t worry–you don’t have to…