Copywriting is one of the most essential elements of effective marketing. The art and science of crafting compelling copy involves strategically delivering words to get people to take action. You don’t want to spend money on a beautiful website, only for it to read like a third-rate student essay, replete with bad grammar and awful spelling. It’s a waste and, at its worst, an insult to the intelligence of any prospective client….
If you are in need of virtual store, read on for reasons why a Magento eCommerce Website offers shopping power. Regardless of what you are selling, if you anticipate a decent volume of sales and over 100 items, a Magento eCommerce Website is for you. You will have maximum functionality of your website and it is simple for customers to make a purchase. We, at The Savvy Socialista, are big fans of Magento…
There are some things to consider when deciding on a color scheme as you start a new website. Find the best colors to meet your branding needs. Often times we have clients who simply struggle with choosing a color scheme or palette when they start a new website. There are some simple strategies you can use to decide on a color scheme for your website development project. We have identified…
Creating an effective Facebook Cover Image will help with your marketing efforts so don’t skimp on this important task. If you recently set up a Facebook page for business and created a Facebook Cover Image, how do you feel about it? If it isn’t as fabulous as you would like it to be, you should enjoy this blog post. *Haven’t set up a Facebook Page for your business? Don’t worry! You can read how to…
The Savvy Socialista graphic designers and web developers recently did a branding and website redesign for CiCi & Ryann, a children’s clothing line–check out their new look. We were tickled pink when the lovely owner from CiCi & Ryann came to us to redesign and rebrand her business. Immediately, the entire team at The Savvy Socialista was gushing over all the cuteness that came from CiCi & Ryann’s collections of girl’s…
Designing a simple logo for business does not have to be a dreaded task. Read on for tips on how to create a new one or refresh an old one. Are you stuck on moving forward with developing your logo and need a fresh dose of creativity and imagination to make sure your new logo conveys the right message to your target customers? If so, this blog is for you! Three important…
I’m thrilled to share a new website we recently launched for one of our Web Development clients–Layna Lark, an online retailer of high quality fabulous jewelry. The Savvy Socialista developed a brand identity style and color palette for her website (see our graphic below) that matches the overall look she wanted to achieve for her beautiful jewelry line and still keep a high functioning Magento eCommerce Website. If you are…
With the addition of photo sharing programs like Pinterest and Instagram to the social media revolution, business owners can no longer afford to ignore the benefits of jumping on this bandwagon. Today we are going to talk about how to use Pinterest for business and to attract more customers. According to a recent survey conducted by PriceGrabber.com, 21 percent of the people who were surveyed and had accounts on Pinterest claimed…
You know all about Pinterest and what a great resource it is for…well, everything. And let’s not even talk about how addicting it is! Let’s look into it a bit further… Pinterest is essentially a visual bookmarking tool. There are a number of sites and platforms that serve as social bookmarking tools: Delicious is probably the best known one; StumbleUpon, Reddit and Digg are variations on the concept of the merging of…
So, you have a website and you have a blog – now you want to focus on driving more traffic. It’ll be a team effort, but certainly one that’s doable. Make a company-wide commitment to “content marketing” thru your blog. You will see an increase in organic search traffic which will translate to more and better leads, and sales. Not only will sales volume increase, but there’s potential…