Running an ecommerce site is a full time job (likely a job in addition to your other job or brick and mortar store), so it can be difficult to figure out how to increase your revenue without increasing the cost of your products. If you’re struggling to figure out some additional ways to increase revenue, we’ve come up with 15 strategies to help assist you with your ecommerce site. Increase Revenue on…
You’ve checked your web analytics and it seems many people are visiting your website, but few are converting into sales. You’ve got the traffic, but can’t figure out why people leave your website? You’ve written some compelling copy for your website, your product images are polished and your overall site design is professional, but you still aren’t sure what’s turning people away? Capturing conversions online takes a truly special combination of factors….
Savvy small business owners know a great website is an important step in building customer trust and loyalty; however, making functionality adjustments without being an HTML designer can be difficult. But if you’re on WordPress, you can turn your WordPress links into buttons fairly easily! Many of our clients use WordPress to design their site. It’s a great option for driving SEO and it’s easy to maintain. In order to turn…
Small business owners with small budgets often are lured into using a web design template instead of hiring a designer for their site. But using a template might cause more problems than it ends up being worth. Two Critical Web Design Template Implications 1. SEO Implications A lot of web design templates have a lot of extra bells and whistles included for you just in case you need them. You probably won’t…
Adding the Yoast plugin to your WordPress site gives you the opportunity to optimize your SEO tactics. Yoast assists you with your webpage titles and meta descriptions. Think of your website’s page titles and meta descriptions like a book. The book title, displayed on the front cover and spine of the book, tells what the book is about, much like the page title of your website’s webpages. The blurb on the…
The drop down menu is becoming an outdated web design feature. Drop-downs are relics of our point-and-click past, replaced by minimalist navigation schemes designed around mobile-friendly taps and swipes. Menus will never go away. While we still use words, we need menus to navigate the collections of words we’re interested in. Characterized by a list of choices, menus let users identify the web page they think has the information they’re…
Beginning April 21, 2015, Google will rank mobile-friendly websites higher than others in mobile searches. You will lose website visitors and potential sales if your site fails their standard. Test Your Site Against Google’s Mobile-Friendly Standards Google’s definition of mobile-friendly is pretty strict. Google says, “Mobile-friendly sites “load and display correctly on mobile devices so visitors can have the best user experience.” To find out if your site needs fixed…
Everyone wants to have a successful SEO strategy; however, often too many times all people speak about are the tactics. Unless these tactics are backed by a solid strategy they amount to little more than busy work. Your SEO strategy starts with several very important questions: What problem do you solve? Until someone has a problem, they don’t search for a solution. If they aren’t searching for the solution, they…
The latest web design trend, a long scrolling home page, should come with a warning label. While it works beautifully for many websites and helps with mobile optimization, it might not be the right design for your site. However, before you suddenly decide to switch your web design in favor of a long scrolling home page, you should take a look at what your customers are looking at when they come to…
Each year web design trends grow and change to accommodate new technology and new user habits. We’ve rounded up the top trends for 2015 for you to incorporate into your current site or if you’re planning a redesign this year! The biggest of the web design trends will continue to grow and stay in focus is using mobile. Research shows: Americans spend 2 1/2 hours per day on their mobile…